Who Can Resist The Temptation Of Kenzo When The New Products Come Out?

On June 29, KENZO's new lady perfume was officially called "Kenzo World".

This perfume from bottle, fragrance design to advertisement is all made of big wrist knife. It is operated by KENZO's art director Humberto Leon and Carol Lim personally, and it is divided into three parts: 30ml, 50ml and 75ml.

Versions are priced at 59 euros, 84 euros and 104 euros (about 440, 630, 780 yuan).

The design of perfume bottles can be seen differently. This is obviously different from the natural route style of the main wind, water and flowers before KENZO perfume, similar to the bottle design of eyes from the Chinese designer Patrick Li (Li Haofeng), and the eye pattern has appeared many times before the KENZO clothing and accessories.

As for the smell of perfume, it is made by the famous French flavour Francis Kurkdjian, and peony and Egyptian Jasmine are

And this tonality is similar to the style of the previous KENZO perfume.

This new perfume, Humberto Leon and Carol Lim, gives high expectations: "modern, sports and speed, embracing change, and always enthusiasm" - sounds more like KENZO's definition of its own female race.

The other thing that impressed us was the advertisement. This nearly 4 minutes of advertising was directed by director Spike Spike Jonze. Her is directed by Spike Jones, and John Markovic is also worth seeing.

Starring is the 95 actress Margaret Currie (Margaret Qualley, the American version of the death note). It's good to learn ballet from an early age. Though it's not too short, it looks great.

In fact, this is the combination of Humberto Leon and Carol Lim.

The first perfume, from perfume bottle design, perfume to perfume, to advertising, is a combination of all stars. The degree of recognition is obvious. Now there are too many products for the millennial generation, and it is really hard to see a set of new perfume products that are carefully considered for the whole age.

In other words, perfume is becoming a business without doubt. Think of LV even after 1946, the new perfume was finally launched. Kenzo World still has some market space.