Boutique Women'S Shop Decoration Strategy Must Master

For boutique women's clothing stores, there are many factors that affect success.

It is not only necessary to consider some factors that must be taken into consideration, but also to consider how to choose brands.

What factors should be valued? Besides the store location and source of goods, there is a very important factor, that is, shop decoration and display.

Fine decoration of women's clothing can bring you many customers, but decoration is a complex matter. There are too many details such as time arrangement, project budget, qualification of decoration company and so on. If you want to make partial alterations, you will always communicate with the decoration company for a whole day.

Therefore, many people simply do things perfunctory, or plaster a few crepe paper on the wall, or choose the color of the walls randomly, and brush the dark green walls of the shops which are not enough light, so that it seems that the shop does not turn on the lights from outside, so the consumers are not in the mood to go in.

The way to break up the decoration process of boutique women's shop may make many people feel troublesome, but many clothing stores are adopting the method of contract making and no material wrapping when decorating. In order to save money and guarantee the quality of decorating materials, most of them buy it in person.

Then how can we save money and do well?

What about display?

Putting together the same colored clothes will give people a very comfortable feeling and pay attention to the same color system.

Do not put the same style and the same length together so as not to make people feel like warehouses.

That is to say, cool colors should be used to foil warm colors. For example, red clothes should be set up in green clothes, yellow clothes should be lined with blue clothes. When placed on a pole, the cool colors and warm colors can not be accounted for 50%. The best proportion is about 3:7, and the attention should be paid to the interpenetration of cold and warm colors.

The so-called living area is the most easily seen area in the direction of pedestrian flow, otherwise it is dead zone.

You should put your main style in the living area and put the other styles in the dead zone, so that it can be greatly improved.

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Some operators think that models are easier to display, and put many models in their own shops, but they will have the opposite effect. People feel that this brand has some "water". The so-called "thing is sparse and expensive", and the best model is best worn on models.

The shopping guide is a living model of clothing. Which style they wear will be sold, which is a good way to reduce inventory.

To understand who is buying clothes every day, for example, ladies and gentlemen, Monday, two or three and fourth are usually full time wives, so that some fashionable, expensive and unique clothes can be put in the living area and on the model.

On Friday afternoon, Saturday and Sunday, most of the people in the shops are women who work at ordinary times, so it is better to hang the middle priced clothes on live areas and models.

Do not put the color system too rigid, the left side of the store is cool color, the right side is warm color too incongruous, and collocation with rhythm.