Which Of The Garment Companies In The "Bubble" Period Is Better At Operational Reform?

Over the past few years, local clothing companies such as nine Mu Wang, CABBEEN and wolf wolf family have reformed their original business models, or weakened the proportion of ordering system in enterprises, or changed their traditional buying and selling patterns, or directly made up the order goods by distributing goods.

Ordering system at home

In a big way, it helps to maintain the stability of performance and hide potential risks.

In the downward cycle of the economy, garment enterprises in the deep "bubble" period of extrusion have gradually realized the disadvantages of ordering, such as capital, inventory, reaction speed, and so on.

1, we will squeeze out the bubble through the "distribution system".

No longer open the order, it will be changed to open sample selection. After years of exploration, the wolf family has made radical reforms to the operation mode and changed the order system to a distribution system.

In short, in the short term, what products are produced by the manufacturer and what the dealers sell, "the demand for production is very high for the production enterprises, the market must be accurately judged, and the product style should be clearly grasped."

Shi Hairong, chairman of the wolf family clothing (Fujian) Co., Ltd., told reporters that the distribution system can quickly establish the commodity effect for the wolf family and avoid the disadvantages of many ordering systems.

"Good sell products are out of stock, but goods that are not sold well are broken, broken, and sold."

"It is not that I do not pay you, the economic situation is not good, the product is not ready to sell!" "last year's product is quite a few. This year it will be a little less!" under the ordering system, clothing enterprises can not achieve precise production, and the slow-moving products are finally backlog into stock.

In the past, the existence of the order system was helpful to a certain extent.

Stable performance also conceals potential risks.

Agents usually have strong economic strength and can share risks with companies to help them maintain their performance stability.

But in the downward cycle of the economy, the problem of frequent use of this model is frequent.

Insiders pointed out that under the mode of ordering agents, there are many "hidden stocks" stuck in channels.

If dealers have too much stock in hand, they will be cautious when placing orders again. The brand dealers and dealers should be caught in a vicious circle: market demand is sluggish, a large number of products become inventory, and ultimately affect the capital chain of agents. Inventory can not be turned into actual sales of terminal. Clothing enterprises can not return funds from layer to layer, it will also affect the capacity of the next cycle agents, and then affect the sales of new products.

The clothing industry driven by capital and commercial real estate has produced too many "bubbles". Clothing products are in the development stage of oversupply.

In the "bubble" squeeze period of the local garment industry, in order to achieve benign development under the pressure of economic downfall, we must carry out a revolution in the existing mode of operation, and thoroughly change the current management mode and channel strategy of clothing enterprises.

Fortunately, more and more clothing companies are aware of this and try their best to reform the operation mode. Nine brands such as King Mu have changed their order system to "order + distribution".

In 2015, CABBEEN clothing pformed the traditional buying and selling mode into a sales agency mode, and pferred the pressure of inventory from dealers to self.

CABBEEN apparel said that the ownership of goods belongs to the group, which is conducive to the integration of all the goods under the line and operation. It helps to realize the integrated operation and design of commodities between the large and large areas. It also enables the management to know more about the stock quantity and sales situation, and to grasp the market situation. It is believed that it can help the company to increase its future income, gross profit or even profit.

Shi Hairong said that the production cycle and ordering period of the order system are too long. Before ordering, the agents often only pay part of the order. When the products are not sold at last, they can be found on the basis of inventory.

As a result, the financial pressure of enterprises is very large.

And with the way of distribution, the new gentleman produces a small part, sells well and then continues to produce.

The company's ERP order management system can quickly master the terminal information, which is evaluated by the company, and ultimately develops products suitable for the market.

2, the martial arts world will not break quickly.

In fact, the wolf family is not the first enterprise to adopt the mode of distribution.

As early as all the clothing brands were in the rush to open orders, Jinyuan began to try a single store franchise system, to establish a rapid response system of supply chain.

In 2003, Jinyuan anticipate that the pricing power is likely to be controlled by agents if the order system is adopted.

Once the price system is disrupted, it will affect the loyalty of the fans. Ultimately, the brand is injured.

As a result, since the launch of the brand, Jinyuan has adopted a different distribution system with the mainstream, and even in this way it has established its own status.

"Most of the local garment enterprises have been relying on the wholesale mode of development, and enterprises have been promoting their own development by recruiting affiliate agents.

But in the order, the goods are

Booking does not mean the final sale.

With the change of consumption market in recent years, enterprises must take the consumer demand as the center and pform to the retail mode.

Xu Hanqiang, a senior marketing expert at home, said that under the mode of distribution system, enterprises are required to make product design according to market demand, instead of ordering 4 times a year, and the new market environment requires enterprises to enhance the response speed of the supply chain and improve the speed of launching new products.

In today's market competition, who will react faster, who will win a broader market and a larger consumer group.

As consumers are increasingly worried about the psychology of jeans and the demand for fashion trends, the market is increasingly inclined to pay more and less products. Naturally, the production cycle of garment enterprises is higher.

This leads enterprises to change their original mode and make production cycle arrangement.

With order system, enterprises need to design and produce products in advance for a long time.

The closer to the seasonal production, the more accurate the consumer demand is.