The Status Quo Of Clothing Retailing Industry: Millions Of Corpses, Bleeding And Floating Oars

Today, every country in the world is suffering from economic problems.

The powerful netizens have lifted the strong evidence that experts say that China's economy is not going well this year and next year is very hot.

For our group of 80 or 90 junior partners, we still feel deeply.

In the doldrums, shopping malls are not as exciting as ever, and their purchasing power is decreasing year by year.

From reform and opening up to the present, under the harmonization of market economy, resources are gradually concentrated in high-income areas.

For retail business, over the past 20 years,

The serious shortage of the seller LED market presents a thriving and prosperous scene. When consumers are moving from functional style to brand type consumption, they take a near mad rush towards commodities, which makes business operators relaxed and enjoy the sweetness.

Here we quote the classic lines of the game of Rights: all words before saying "but" do not count.

The foreshadowing goes here, but.

With the problems of industrial isomorphism, overcapacity, and excessive market competition, the clothing retailing industry is now understatement with the description of plaintext.

For the time being, we will put aside the sacrifice in the shop, and let's look at the "fast fashion" that appears to be alive and delicious.

With the launch of the first quarter earnings report of all fast fashion brands, besides ZARA's continued growth momentum, the brands such as UNIQLO, H&M and MUJI began to grow feeble.

The new year's opening of UNIQLO 2016 was not smooth. The net profit of the company fell by 16.9% compared with the same period last year. The decline in the Greater China region was even worse than that in Japan. H&M2016's net profit fell 30% in the first quarter, and GAP2015's fourth quarter earnings showed a sharp fall of 33% in the same period.

It is not difficult to understand why fast fashion first rationally adopted the slow growth strategy of stores, and now lowered the price of commodities, including UNIQLO and ZARA.

The dilemma brought about sacrifices, and also usher in a new life.

In April 2016, the designer of the fashion brand KM, who had already heard about it, worked 30 days and nights to realize the opening of more than 60 new stores in various provinces and cities in China. It could be regarded as "appalling".

According to internal sources, KM will add more than 300 new stores this year, which is the result of strict control at the top of the company.

What will happen if we do not control?

KM is already the biggest potential dark horse in the clothing industry. It accurately grasps the development trend of the industry, and takes the slogan "fashion and price no longer antagonistic" as the slogan. It continuously releases high-quality and preferential fashion products, and inspires young people's fastidious and fanatical desire to buy.

Each clothing retail brand claims to be the most fashionable and most popular young people. So what is evidence? Of course, it sells more products.

It is reported that KM has conquered the hearts of a large number of young people with a strong product, and has trained a large number of loyal powder, so that the shop floor efficiency has exceeded 37% of its peers.

It is reported that this year, KM will build 4 new logistics centers in the whole country, reducing the cost of goods and improving operational efficiency. The three year plan of 2000 physical stores nationwide will be completed before 2018.

The goal is to become China's largest apparel retailing group.

Luo Dan, a famous sculptor, once said, "beauty is not without eyes, but beauty."

It is not lack of demand, but lack of eyes for finding demand.

The market is in a period of silence. Some enterprises are trying hard to find new ways to break the status quo and achieve innovation. Some are relatively slow and stay in situ and wait for the wind to turn to my home, but forget that offense is the best defense rule.

Now, the main thing for all retail business operators is to calm down and try to analyze the needs of the target customers.

If you want to survive in a closed shop, you must enlarge your strengths, get rid of the homogenization and criticisms, decide the way out, and become the "heterogeneous" in the eyes of the insiders.