Jinjiang Sports Industry Output Value Over 100 Billion Yuan Pformation Has Been The Theme.

There is a small town on the southeast coast dedicated to the development of sporting goods manufacturing.

In 2015, the total output value of the city's sports industry exceeded 110 billion yuan, and it was the first industry with over 100 billion yuan output value.

This small town is Jinjiang.

Jinjiang is a city with developed sports industry.

The sporting goods industry is also a pillar industry in the city.

According to public information, Jinjiang has 42 state-level sporting goods brands, 21 sporting goods listed companies and 2 enterprises. It has become a sponsor of the Olympic Committee of China, and 1 other sports oriented fitness entertainment enterprises and 1 enterprises serving the whole country.

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Bao Mingxiao, director of the sports and Social Sciences Research Center of the State General Administration of sport, has also issued a prescription for the development of sports industry in Jinjiang.

To build a sports city, we should create a sports city and a sports city in a real sense, so that sports can become the influence of the city, the economic productivity of the city, the cultural pmission power of the city and the affinity of the society, so as to create the core competitiveness of differentiated development.

At present, there are many problems: sports goods enterprises have developed to a certain extent, and have entered the speed shifting period. With the improvement of social and economic development and the improvement of people's sports health consciousness, people's demand for sports is more than just.

Consumption, appreciation and participation have increasingly become the mainstream of people's life.

In other words, the demand for sports has changed in the future.

At the same time, with the rise of the Midwest economy and the role played by the 1980s and 1990s in the labor market, the "labor shortage" and the upgrading of labor costs have become increasingly perplexing in the coastal manufacturing industry.

In addition, the coastal manufacturing industry is also suffering from the competition and impact from Southeast Asia and India manufacturing industry.

The impact of this series of objective conditions makes Jinjiang, a sporting goods enterprise, have to think about pformation.

Transformation has also become a high-frequency term in the work report of the Jinjiang municipal government.

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In 2015, the export value of China's footwear products was 53 billion 610 million US dollars, down 4.71% compared to the same period last year. The export volume was 10 billion 151 million pairs or kilograms, a decrease of 7.82% compared to the same period last year, and the export unit price was 5.28 US dollars / double or kilogram, an increase of 3.38% over the same period last year.

The export volume of finished shoes was 51 billion 194 million US dollars, down 4.93% compared to the same period last year. The export volume was 9 billion 878 million pairs, down 8.03% compared with the same period last year, and the export unit price was 5.18 US dollars / double, an increase of 3.39% over the same period last year.

In 2015, the main export varieties of footwear decreased except for textile surface shoes.

Plastic shoes exports amounted to US $25 billion 285 million, accounting for 47.16% of total exports, down 7.25% from the same period last year. The export value of leather shoes was 12 billion 140 million US dollars, accounting for 22.64%, down 11.73% compared to the same period last year. The export volume of textile face shoes was 13 billion 495 million US dollars, accounting for 25.17%, up 7.48% over the same period last year.

The main export markets of footwear declined except for the United States.

Footwear exports in 2015 were still dominated by the two major markets of the United States and the European Union, of which the US exports amounted to US $14 billion 94 million, representing 25.05% of total exports, an increase of 1.77% compared to the same period last year. The export value to the EU was US $11 billion 62 million, which accounted for 19.66%, down 6.19% compared to the same period last year. The amount of exports to Japan was US $2 billion 495 million, accounting for 4.44%, down by 8.07% compared to the same period last year.

In 2015, the nature of export enterprises was mainly private enterprises and foreign-funded enterprises, and exports declined.

Private enterprises exported 35 billion 184 million US dollars, accounting for 65.63% of total exports, down 3.85% compared with the same period last year. The export volume of foreign-funded enterprises accounted for us $13 billion 412 million, accounting for 25.02%, down 6.10% compared to the same period last year. The export volume of state-owned enterprises was 3 billion 975 million US dollars, accounting for 7.42%, down 5.69% from the same period last year.

In 2015, the export trade was dominated by general trade and the amount declined.

General trade exports amounted to US $34 billion 599 million, accounting for 64.54% of total exports, down 4.98% compared with the same period last year. The export volume of processing trade amounted to US $10 billion 706 million, accounting for 19.97%, down 4.78% from the same period last year.

Domestic footwear enterprises show the trend of industrial pfer.

The profit margins of footwear enterprises are small, and business operations are in a dilemma.

The direction of industrial pfer is mainly in the eastern and western parts of the country, Southeast Asia and Africa.

If Nike has moved out of China, Adidas is also gradually reducing its capacity in China and pferring its factories to Southeast Asian countries such as Vietnam, Kampuchea and Burma.