Traditional Clothing And Textiles Have Joined The "Pformation" Army, Ma Yun Said: Although The Electricity Supplier Is Good, The Product Is More Important.

along with

Become a hot spot in the market, more and more enterprises want to ride this easterly wind, which also includes enterprises in the textile and garment industry. They enter the cross-border electric business field by means of capital injection and shares, and find a new way of business. Some enterprises have tasted the sweetness of the p boundary electricity supplier.

The hundred circle trousers industry, which has been renamed "cross border links", is one of the biggest ones.

Since the purchase of Tesco for 1 billion 32 million yuan in July 2014, the hundred round trousers industry has invested in a number of cross-border electricity suppliers and related business enterprises. It was officially renamed the cross-border e-commerce Limited by Share Ltd in May last year to fully develop cross-border e-commerce business.

In August last year, Tesco purchased 200 million yuan for the import business platform, Wuzhou Hui Hai, and formally launched the cross-border e-commerce business.

Judging from the recent performance data, this step of pition is the right time.

The cross-border express results show that the company achieved 3 billion 947 million yuan of revenue last year, an increase of 368.82% over the same period last year. The net profit attributable to shareholders of listed companies was 163 million yuan, an increase of 344.01% over the same period last year. The company expects net profit in the first quarter of 2016 to remain 208%-258% growth.

Cross border side said that the rapid growth of cross-border e-commerce business is the main reason for the substantial year-on-year growth of the company's performance.

The layout of cross-border electricity providers is not only the original hundred round pants industry.

Last April, Semir subscribed to 115 million yuan to become the second largest shareholder of Korean fashion brand electric business and cross-border electricity supplier ISE, and the two sides also set up joint venture to develop cross-border electricity business in China. In May, Fufang, a home textile enterprise, formally entered the cross-border electricity supplier business in the way of Zhejiang, which is a fashionable and fashionable export business enterprise. In June, AOKANG international invested 480 million yuan to invest in the Lanting Pavilion. It is a global cross-border electricity supplier with core items including clothing, home and accessories, and has been listed on the NYSE.

Textile and garment enterprises have laid the layout of cross-border electricity providers, on the one hand, in the trend of economic globalization and rapid development of e-commerce, cross-border electricity providers

Is showing a huge market space.

With the country's policy support for cross-border electricity providers, China's cross-border electricity suppliers have welcomed many advantages, the industry has developed rapidly, and the scale of pactions has been expanding. The Ministry of Commerce predicts that the import and export volume of cross-border electricity suppliers in China will grow to 6 trillion and 500 billion yuan in 2016, and the annual growth rate will exceed 30%.

On the other hand, the slow down of main business is also an important reason for traditional enterprises to swarm into cross-border electricity providers.

Take the 100 round pants industry as an example. Before the pformation, it has been in a state of decline in net profit. According to its earnings report, the net profit of 100 circles trousers industry decreased by 23.78% and 39.86% respectively in 2012 and 2013, and from 2014, thanks to the contribution of global Tesco, the revenue and net profit began to increase significantly.

Therefore, in the face of the pressure of gradual decline in traditional channel sales and "

"The industry is aggressive, and enterprises in the textile and garment industry have strengthened their Internet genes through capital path, hoping to drive growth.

However, textile and garment enterprises will not necessarily succeed in cross-border electric business.

Haitong Securities research report pointed out that cross-border electricity supplier is only a channel. In the future, as competition intensifies, the key to competition is still the product, that is, to satisfy the customers' pursuit of high cost performance, or the extreme specialization in the field of subdivision. Localization service competition will become the key point of cross-border pactions in the future.