My Other Bag Handbag Wins The Lawsuit And Defeats LVMH

Last Wednesday, the LVMH group sued the My Other Bag case after a year long trial, and finally ended in a defeat.

Prior to LVMH's printing of Louis Vuitton and C line line on My Other Bag, the company alleged that it was suspected of trademark dilution, trademark infringement and copyright infringement.

This is not the first time that luxury brands have been in court with the "KUSO" products: in 2013, Cartire sued "Cuntier" T

This year, Colette and Kitsune have also received a copy of the Saint Laurent's petition for making and selling t-shirts with the word "Ain't Laurent Without Yves". We can see that luxury brands have never seen much of them.

As Furman, a judge who accepted the case, said, "the" spoof "brand in a humorous way is obviously not to confuse customers.

And My Other Bag, in fact, is more like a compliment or compliment. We should laugh at it instead of prosecuting it. "

My Other Bag uses the concept of environmental protection and spoof, and designs the hand painted patterns on the canvas bag. Louis Vuitton, C e line, CHANEL, FENDI and so on are all the objects they "start".

Tara Martin, founder and CEO of My Other Bag, seems to be very expensive.

The use of elements in par canvas bags is an interesting idea in itself.

"KUSO" is the oldest and caring way we care about social problems, "he said." this victory is meaningful to other entrepreneurs, writers, artists, filmmakers, designers, and those who use creativity to vocalizations. "

My Other Bag is mainly comfortable and easy to use, claiming that they can do something that big packages can't do.

In addition to My Other Bag, there have been many interesting spoof products on the market, such as the banana bag produced by BANANE.TAIPE of Taiwan design company, which is famous for spoof Birkin. Brian Lichtenberg used all kinds of big cards to do spoof T-shirts, C e line, BALMAIN and GUCCI were played all over the world, while the Russian brand was famous for its spoof and slash, and was also co operated by Edison Chan.

In fact, there are many ways of creativity. The representatives of Kuso are not necessarily imitation and inferiority.