Inventory Of Factors Affecting The Advantages And Disadvantages Of The Business District

The city status of the commercial area mainly includes the size of the city, the number of population, the characteristics of the city, the state of the city, the influence of the city, the radiation status of the city to the nearby area and so on.

These factors are important in determining the size of the shop and what type of clothing it sells. It must be suitable for the needs of the public and be consistent with the characteristics of the city.

The location of the city in the business district mainly includes the traffic and communication status in the business district, the setting of other service industries, the concentration of the stream of people, and the consumption level of the people in the shopping circle.

The proportion of total consumption and so on.

The internal condition of the business district examines the competitors' situation, mainly including the number of shops, the shape characteristics, the nature of the road, the type of business, the market size and the market share.

This is especially important.

At the same time, whether the business spirit of the business district is concerted, whether it is mercenary and whether it has long-term strategic development vision is extremely important.

Some of the conditions of the storefront itself must be considered by the shop. It mainly includes the following points:

The shape of a shop - the shape of a shop is determined when it is rented, so pay more attention when choosing.

There are two kinds of storefront, one is irregular shop, the other is regular storefront.

Because the clothing is of a sense of the times, if the storefront shape can be different from the shape of the general store, it is the best choice.

It can attract customers who pursue fashion and trend. These people will have a kind of storefront to open and modify, and the dress is also a psychology of individuality and individuality.

Moreover, another point is that the peculiar shape is easy to be noticed by customers and easy to hire, which is conducive to the spread of reputation.

The rule shop can not receive this effect, only by decorating the facade to attract customers.

Shop door -

It is very important that the decoration of the facade is the most important.

The door is the gateway.

A shop must make it convenient for customers to get in and out, so that they can have good business.

The clothing store's passenger flow is faster, generally speaking, there should be at least two.

If the shop is at a corner, opens two doors and faces two streets, this shop is the best choice.

If the storefront has only one station, it is necessary to increase it when it is decorated. It is best to open all doors without opening doors, which is good for customers to enter and leave.

However, if the clothing store is not in a prosperous place, there will not be many people to patronize at the beginning. Under such circumstances, it is not appropriate to open the door more.

Sometimes this helps to sell, because for clothing stores, customers like to go to many shops, they will have a psychological, popular shops, there must be good products or cheap prices, and sometimes also reflects the trend of fashion, so customers are willing to go to many shops, and make those shops which are already cold and cheerless even more deserted.

Similarly, in the promotion, we must also seize this mentality, consciously part of the lion customers in the shop.

3. The trend of storefront the trend of storefront is related to ventilation, sunshine and so on.

The shops in the north and south directions are not exposed to the sun, nor are they too hot in the daytime.

In summer, it is cooler when there is no sunshine, customers will prefer to patronize, and at the same time, they can save air-conditioning costs.

In the afternoon, when the sun shines in the shop, it is not only hot, but also very irritable and messy, so that customers do not want to go shopping.

But in winter, it gives people a warm feeling that people are willing to patronize.

Therefore, shopkeepers should consider what kind of clothes they want to sell and choose storefront. If they are summer wear, they should choose north and South stores as the first choice.

If we wear a winter dress, then we should shop for the east-west direction.

The East-West trend is not the best choice to open a shop, because it needs to be air-conditioned. This is a great expense.

But it has a great advantage, that is, the lighting effect of the storefront is very good. The most taboo shop is the dim, so that customers do not want to enter.

Bright shops give people a feeling of comfort.

Storefront

- space includes area and height.

The feeling of space is very important. It is the first feeling for customers to enter the shop. It can not be too crowded, nor can it appear to be in space.

The larger the area, of course, the bigger the better, but the size of the area is directly linked to the rent.

Height is mainly based on the height of the ceiling. First, the height and space effect are good. The visual effect is good. It is not too crowded. Two, it is possible to display goods. When models are placed in shops, they must be proportionate to the height of the shops, otherwise they will not be in harmony.