Whether The Winter Clothing Can Promote The Garment Industry Will Depend On This Cold Air.

"There are many new arrivals in stores.

Yesterday, the boss lady of the clothing store in Jinhua mall forwarded the information of goods in WeChat's circle of friends. Many customers immediately came up to comment on the inquiry price.

"During the busy season, I run to Hangzhou or Shanghai every week, and the new products are snapped up at the store."

Swallow told reporters that because of the cold business before the start of the season, she went out for a month at most, and for a while, her shop was too lazy to watch it, and simply went out for a holiday.

"Business is really hard to make. Money is hard to make."

The swallow sighed.

Northern snow and southern rain, after the winter, the temperature dropped all over the country, which provided the "day time" condition for the clothing sales industry.

As the temperature continues to drop, people are buying clothes for autumn and winter in the clothing market.

With the promotion of "double 11" and "double 12" at the end of the year,

The market has ignited a "fire in winter". Manufacturers are firmly seized of the opportunity to take stock and sell new models to bring back this year's weak situation.

For the end of the year, the clothing dealers in the urban area are still happy.

"The spring and autumn time is short, and the materials for the summer wear are few. The market in a year is winter clothes. Like last year's warm winter, it's basically gone for a year."

Swallow said, fortunately, this year, God also "to force", and rain and cooling, so that the clothing business has been better.

In order to compete with online stores, the price positioning of each clothing store is not high.

"Now customers will buy online. If we raise the price, a customer will definitely run away, and the money will become more and more difficult to make."

Some clothing operators said that this "small spring" business, or online store "cannibalism" left behind.

They told reporters that during this year's "double 11" and "double 12" period, the sales volume of online stores was bursting, but the return rate was also high, and the express stay was criticized by consumers. Some consumers gave up the crowded online shopping.

From the statistical data, this year, the consumption demand of our city keeps growing, and the consumption of clothing, shoes and hats and needle textiles has also increased.

According to statistics, in the 1~10 month of this year, the consumer goods market in our city has maintained a trend of low speed upward growth. The total retail sales of social consumer goods limited to 58 billion 438 million yuan, an increase of 5.2% over the same period last year, an increase of 5.7 percentage points over the same period last year, but 3.2 percentage points higher than the first half, a 0.9 percentage point increase over the three quarter, and eighth growth in the whole province.

Among them, the growth rate of the wholesale and retail industry above the limit is decreasing, and sales of all kinds of commodities are hot and cold.

In 1~10 months of this year, the total retail sales of wholesale and retail businesses above designated size were 56 billion 674 million yuan, an increase of 5.3% over the same period last year, an increase of 5.8 percentage points lower than that of the same period last year.

The total retail sales of clothing, shoes and hats and needle textiles were 4 billion 9 million yuan, an increase of 8.3% over the same period last year.

Yesterday, though it was not a holiday, the major shopping malls in the city,

And other clothing stores are still crowded with shoppers who come to shopping. Many shops have posted the "rush salesmen" billboards.

"These two days less passenger flow," double 12 "that day is really full of customers.

In Yongsheng shopping plaza, a salesperson at a clothing store told reporters that business is much better now than before.

"From the National Day holiday, we have all the goods ready, and some of the best sellers have been in short supply lately. Once they are out of stock, they have to keep in touch with the manufacturers to replenish them as soon as possible."

Some shops in the city, such as Yintai City, told reporters.

"Considering that it is always in the busy season before the Spring Festival and the passenger flow is increasing, we intend to hire more salespersons and increase the number of staff."

Yongsheng shopping plaza, a women's clothing shop owner said.

Reporters saw that after the cold weather, many shops were putting on winter clothing such as Mao coat, woolen sweater, cashmere sweater and so on. Some stores even hung all kinds of mink coats.

Affected by the impact of online shopping and other factors, the price of new winter clothing this year is basically the same as last year.

In a women's clothing store, the reporter met Ms. Shao, who was trying on her clothes. She saw a cashmere coat, the new one in the shop.

"Compared to autumn clothing, winter wear is long and the price is much higher."

Ms. Shao told reporters that the price of the cashmere coat on sale is 1600 yuan, which is acceptable.

According to the introduction, the price of cashmere coats this year is 800~5000 yuan, the price of down garments is 300~2000 yuan, the brands are different and the fabrics are different, so the price difference is relatively large. But compared with the previous years, the overall price of winter clothing is not high this year, because the clothing industry has been "cold winter" for many years, the era of high profits is gone forever.