Joining The "China Made" Small And Medium Enterprises Is Expected To Open Up Room For Growth.

Recently, the first "China made" industry innovation and Development Summit organized by the Alibaba was held in Beijing. The mayor of 23 cities, including Jinjiang, Shishi and Putian, took their respective industrial belts to enter the collective platform of "China made" platform.

Jinjiang "

"Brand city, leisure food famous city" introduces the dominant industry for the slogan. The "made in Jinjiang" sports shoes and clothing, mother and baby will take the lead in this platform.

Relying on the strong support of local governments and the slant of Alibaba's marketing resources, "independence in the boudoir" is independent.

With the help of the "China made" platform, it is possible to hatch quickly and usher in the golden period of growth.

"Made in China" drives sales of place of origin

Despite its monopolistic position in the domestic C2C market, Taobao has faced a series of doubts in recent years, such as the spread of counterfeit goods and the low-end positioning.

To this end, Taobao launched the "China Quality" platform in April this year.

As a strategic project to help traditional industries pform and upgrade manufacturing enterprises, helping foreign trade enterprises pform and upgrade, create their own brands, and help small and medium-sized manufacturing and processing enterprises to improve commodity quality and independent innovation ability are the starting points of China's quality.

In Putian, China made the best platform for shoes, and sold 170 thousand pairs of shoes for 3 days, selling a pair of shoes for an average of 1.5 seconds. During the event, the total sales volume of 17 brands for 4 years was sold.

Through China made, a Putian rainbow shoe sold on Taobao and Juhuasuan marketing page, sold nearly 10 thousand pairs in just 4 days.

"Become a hot search word.

Since the start of development in April this year, China's quality manufacturing platform has been docking with 114 key industrial zones in the country, and more than 4500 factories and enterprises have settled in, achieving an average daily sales of more than 40 million yuan.

This year's opening of the "double two" is only one hour. The total sales volume of "China made" is close to two hundred million yuan.

Quanzhou's men's wear and sportswear, the furniture of Guangdong Foshan, bags and shoes of Guangzhou occupy the forefront of the day's industrial belt sales.

"Jinjiang's industry is diversified, with strong manufacturing base and strong industrial belt influence. With these advantages, Jinjiang's own brand can gain more advantages on China's quality platform."

Jinjiang purchase President Hao Jianzuo believes that there are three types of enterprises suitable for entering the "China Quality" platform, the first one is like the Habib bear, which is already an electric business enterprise, with the help of this new platform, further branding, and the other is that it has done business before, but the enterprises with poor results or even losing money can quickly expand through the marketing support provided by the quality platform; and another is the good OEM OEM enterprises with good production capacity. In the depressed market environment, they can cultivate their own online brands through the quality platform.

But no matter what category, it is not easy to enter the Chinese manufacturing platform.

According to the introduction, Alibaba group has strict admittance standards for brands and enterprises stationed in "China made" brand, and carries out on-the-spot examination on enterprise scale, production management experience, quality control consciousness, R & D team, implementation of real person authentication and tracing of two-dimensional code, so as to ensure that each commodity has "source traceability and whereabouts can be querying".

At the same time, Taobao introduced the third party inspection mechanism to participate in the "China made" related marketing activities of brands and businesses, not only to take the initiative to send goods in advance, to ensure that goods conform to the "China made" quality standards, but also to accept Taobao daily sampling inspection, sampling inspection will be punished until the failure.

Under such strict standards, the passing rate of the "China Quality" platform is about 20%, that is to say, every 5 companies sign up, only 1 can pass the examination.

It is reported that at present, Jinjiang has commissioned the purchase platform of Jinjiang as a Chinese quality service provider, accepting the guidance of enterprise registration.

The Jinjiang municipal government will also provide free training and information sharing for all enterprises to enter the "China made" enterprise platform. Dozens of enterprises have already signed up.

Because many Jinjiang enterprises have registered on Taobao, they are C stores, which need to be upgraded to be a platform for Chinese enterprises.

96 brands of stone lions, including CABBEEN, AI Deng Bao, rich birds, legendary Paul and Jeep jeep, have entered the Chinese stone industry belt earlier. More than 300 brands are being applied.

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SMEs are expected to open up space for growth

At present, the "China made" enterprise has already been spread across more than 20 industrial belts in the whole country. Fujian province has 3 industrial belts, namely Putian, Shishi and Jinjiang, to enter this platform.

For many small and medium enterprises, although the audit conditions are harsh, the marketing support provided by this platform is still very tempting.

Connor Heng Garment Co., Ltd., located in Yonghe Town, Jinjiang, is now entering the "China made" platform, and is preparing to pform it with this platform.

"We have been an e-commerce provider for 5 years. Before it was done for some famous men's wear brands abroad, the main thing was supply.

With China's quality to build this good platform, we are ready to cultivate our own brand in online sales.

Connor Heng clothing related person Wu Pingping said.

In Wu Pingping's view, China's quality platform can play a great role in the pformation of small and medium-sized enterprises.

On the one hand, SMEs can rely on the advantages of Quanzhou men's wear industry belt and the huge flow of Taobao to expand their own brands. Compared with the traditional offline licensing, the brand can be cultivated through China's quality platform, both in terms of time cost and capital cost. On the other hand, because of the high quality requirements of the platform, it is also good for enterprises to improve their internal strength and win market share with quality.

In addition, the price can enjoy more concessions.

The enterprises that are stationed in the "China made" platform are equivalent to having direct stores in Taobao, where manufacturers directly face consumers and cut off middlemen, which can give consumers more room for profit.

"Taobao is not as simple as it is imagined. It can be done by opening a store on the Internet. It needs strong operation skills.

We are going to set up a strong team next year, including design, operation, storage and so on.

Wu Pingping believes that at present, China's quality platform is still in its early stage, and everyone will have opportunities for growth. Taobao has given so much policy support. As an enterprise, we should just let go of it, without having to manage Tmall shops and C stores, and strive to do well.

"Many of the two or three line companies on Taobao used to give people the job of subcontracting. They had the suppression of brand stores, and there was a competition between individual stores. They were in an awkward middle tier, and it was difficult to win the brand.

The quality platform built by Ali has made these enterprises have the opportunity to become bigger and stronger, and have the opportunity to become popular quickly.

Hao Jianzuo said.

It is reported that the enterprises stationed in China will receive massive free flow support and marketing resources provided by Taobao, including the ratio of resources such as Juhuasuan, gold rush and rush buying.

For example, in Juhuasuan's page, windows located on the first and second screens are provided to "Chinese made" businesses.

Enterprises in the same industry can display together on the "China made" platform, enjoy the support of proprietary logo, Taobao university training and other resources.

Consumers also enjoy the ultimate service guarantee. Insurance companies underwrite 7 to 15 days without any reason to return them.

Under all kinds of marketing resources and policy tilt, small and medium-sized enterprises or open up room for growth.

A useful attempt to create pformation and upgrading in Jinjiang

Jinjiang's industrial belt has entered into China's manufacturing industry, benefiting not only the enterprises themselves, but also the pformation and upgrading of traditional industries.

The reporter learned from the "China made" industry innovation and development summit that in 2016, China's quality building strategy project will start a comprehensive upgrading from brand to talent to supply chain.

"Our vision is to support the rapid growth of a number of truly excellent independent brands through resource tilt and endorsement, thereby driving the pformation and upgrading of the traditional industrial belt, and at the same time linkage with local governments to strengthen quality supervision and management, so that consumers can afford to buy and buy high-quality domestic products."

Zhang Qin, vice president of Taobao network, said at the meeting that all the brands that were included in the "China made" brand will sign quality assurance agreements with the brand manufacturers in accordance with the strict access system, and link up with the local government departments such as quality supervision, industry and commerce, public security and other government departments, and jointly supervise the production and sale of the whole chain.

Once the buyer issues a complaint about the quality of the shoes, Ali's retail platform will link the seller to the buyer for the first payment.

"Before, many enterprises in Jinjiang also started shop at Taobao, but they were very scattered and not standard enough. Holding the group to warm up was better than going all alone and joining the Chinese manufacturing industry. On the one hand, it could promote the influence of Jinjiang regional brand by holding together, thus promoting the online sale of the monomer enterprises; on the other hand, it could help Jinjiang enterprises to do well in quality and consolidate their internal strength through the strict quality inspection standards in China and the powerful resource platform of Alibaba."

Zhuang Xiaofang, deputy director of Jinjiang Business Bureau, said.

Jin Jianhang, President of Alibaba group, said: "under the new economic situation, Ali will invest more resources in the future, relying on Ali big data and the" sky star "quality plan, making full use of the resources in the ecosystem of Ali cloud and special China and so on, from the quality standards formulated in accordance with China's quality, to the construction of China's quality branding and talent reserve system, and assisting various industries to cultivate quality talents, so that" Internet + "can lead to the pformation of manufacturing industry, and promote" China's quality creation "to" create in China ", so that e-commerce can become a powerful engine for stimulating the real economy.

The decline in the offline market and seeking pformation through the Internet platform is a new way for the pformation of Jinjiang's traditional manufacturing industry.

With more and more "two generation" represented by the "two generation", China is gradually taking over the Chinese manufacturing enterprises. They know better how to use the Internet platform to innovate and upgrade the marketing channels and brands of manufacturing plants.

According to the data released by Taobao, buyers of Chinese made platform are mainly young people, of whom 85 of buyers are below 29 years old, and 90% of buyers are 80%.

The "touch net" of manufacturing enterprises is not only to move the factory to the Internet, but to find ways to make the manufacturing industry quickly adapt to online consumer habits to pform, so that consumer demand can directly drive production.

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Putian shoe making industry, which is highly rejected by the consumer and voted by one vote, is pforming with the help of "made in China".

Nowadays, a large number of independent shoe brands are no longer sneaky against the big aura, but openly and honestly sell their products on the Taobao and Juhuasuan platforms of Alibaba, and open the Internet + mode of "underground turn to the ground, offline pfer line, independent brand to famous brand".

Taobao China integration process

1. basic condition judgement: after selecting the place of origin, the system will automatically judge whether your condition is up to standard.

2. sign the letter of commitment: carefully read the "commodity quality standard" and "commodity release standard", and then agree to enter.

3. upload qualification materials: fill in company information and upload relevant evidence of company capability.

4. qualification prequalification: when the qualification is uploaded successfully, wait for the platform to check, and check the progress of the audit on the application page.

5. through field certification: after the pre-trial entry, it is necessary to complete on-site certification within 90 days.

6. fill in the brand information: you need to provide a trademark registration certificate or a notice of acceptance of trademark registration application, or to provide others with brand authorization documents.

7. upgrade to enterprise store: if it is currently settled for individual shops, it needs upgrading to enterprise stores.

8. join in the success: after successfully joining Taobao, China can create its own exclusive products and gain more market exposure opportunities.