Chanel'S Purchase Of Los Angeles Retail Real Estate Is Too Rich

Recently, the information of the clothing industry has become more and more popular. Yesterday, a source sent a message that Chanel bought Rodeo of Beverly Hills Beverly Hills in Los Angeles for 152 million dollars Drive Rodeo Avenue Chanel Boutique Property rights. This big move caused a sensation all of a sudden.

The store is said to be 11500 square feet, with a price of 13000 dollars per square foot. Real Capital According to the data of Analytics, the previous record was set by another property on the same street, which hit $10400 per square foot in 2012. However, this record is now set by Chanel Refreshed.

In fact, for Retail rent The continuous rise of has also prompted many powerful retailers to dabble in the retail real estate industry. In the apparel retail industry, Inditex, the parent company of ZARA SA (ITX. MC) is one of the most successful companies in retail real estate.

In addition to Rodeo Avenue in Los Angeles, Chanel has already started to actively acquire retail properties. Last July, the Wertheimer family, the owner of Chanel, bought a 600 square meter shop on the two floors of 51 Montaigne Avenue in Paris at a price of nearly 1.4 euros, with the unit price per square meter reaching 233000 euros.

In this regard, industry insiders analyzed that retailers are willing to pay high prices to purchase some major commercial real estate. On the one hand, the reason is that retail real estate in the main commercial streets of major cities in the world is still very scarce. At the same time, with the increasing volatility of the global exchange rate, the proportion of tourism consumption in luxury consumption is increasing, The retail stores that occupy the core for a long time are particularly important. Brand shops in places like the Fifth Avenue in New York sell surprisingly.