Tmall International Become A Stumbling Block, Amazon How To Save Themselves?

Although it has two advantages in procurement and logistics, Amazon's cross-border business is by no means a smooth road. The local electricity supplier, led by Ali, also aims at cross-border electricity providers, and rushing into the new blue ocean.

Hu Yanhui, Alibaba's fast selling operation expert, said that by 2018, the number of cross-border electricity providers in China will account for half of the world's total, with great prospects.

At present, Amazon China's biggest competitor is undoubtedly Tmall international, and there is also a big difference in their operation mode.

Unlike Amazon's procurement system, Ali told times weekly reporter that Tmall international does not have a "procurement" link, because it is the B2C mode of building platforms, and overseas brands are directly settled, and businesses run their own stores.

Ali believes that although the "double eleven", "black Friday" and "double 12" interval is relatively short, but Tmall's strategy for these three shopping festivals is different, for the platform is a different marketing gameplay.

"For example," double eleven ", consumers may be able to buy everything from their families' needs." black Friday "is the main brand of seafood, and consumers are more concerned about clothes and bags.

If there is no accident,

Amazon will compete for this trillion dollar market and is expected to become the top two.

But in front of Amazon far more than Alibaba or Jingdong rivals, how to really let Amazon landing China is the key factor.

Like Ge Daoyuan's Chinese name, Amazon China has a long way to go.

"If Tmall international double 11 is pushing the explosive products, this time" black Friday "is the main promotion of Tmall international brand overseas flagship store, the main" shop "dimension, and other cross-border e-commerce platform" purchasing mode "to form a difference.

Ali told the times weekly reporter that Tmall international has entered many new brands this year, such as the United States.

BCBGMaxazria, RUNWAYchannel (Japan apparel comprehensive website), Australia chemistwarehouse, South Korea Olive Young and so on have all been stationed, and Messi department store is the exclusive entry to control the best quality overseas products and channels.

In fact, from last year's "double eleven", Tmall has paid attention to it.

And take internationalization as one of the platform strategies.

According to the data disclosed by Tmall international, this year's "double eleven" overall forecast will be close to 100 million yuan mark. Many overseas brands have already exceeded the "double eleven" overall turnover in the pre-sale stage this year.

The data provided by Alipay said that on the first day of "black Friday", Alipay's turnover increased by 26 times compared with that of the previous year, and the number of pactions increased by 33 times.