The Second Technical Cooperation Between Burberry And Google Has Launched The "The Burberry Booth" Activity.

According to foreign media,

In its 2016 early autumn

Shortly after the conference, it announced the use of a new technology as a brand new marketing solution.

Burberry once again joined hands with Google to launch the "The Burberry Booth" campaign at Regent Street flagship store in London.

Through real-time video mosaic technology, customers can "personally" deduce Burberry advertising blockbuster, through video technology to become the protagonist of advertising.

The protagonists in this advertising blockbuster are Romeo Beckham, James Corden and Naomi Campbell.

Through Burberry Booth, customers can create an advertising blockbuster of 15 seconds with a number of celebrities, which can be sent to customers immediately after the clip is completed. Meanwhile, customers can also share the social media.

This is the second technical cooperation between Burberry and Google. The last time it was "Burberry Kisses" in June 2013, using lip detection technology, customers could send a digital kiss to their loved ones.

But there are people in the industry who believe that Burberry as a

The practice of Burberry Booth is somewhat vulgar and even childish, though it is very important for traditional physical retailing to increase entertainment.

But the practice of Burberry Booth is not new. Earlier Warby Parker and Reformation had already used similar activities.

But there are also people in the industry who have commented that the previous model is just a prototype. This Burberry Booth practice has realized the video mode, which is a very cool experience.