Design And Guide China'S International Fashion Week To Give Full Play To Its Guiding Role.

China International Fashion Week design leads industry

The newly concluded China Fashion Week has once again made the public aware of the spirit of originality.

Adhering to the original Mercedes Benz China International Fashion Week, it has always maintained originality, inclusiveness and internationalization.

In this year's Chinese and foreign brands and agencies, there are both distinctive designer brands and garment brands with the core of design. Business and technology, art and environmental protection, international and ethnic groups have become the theme of this fashion week.

The stage of China International Fashion Week has been showing itself at the beginning of its founding.

Weathervane of industry and local brand development.

According to the statistics of the Fashion Week Organizing Committee, there are 65 domestic brands and institutions involved in the 90 brands and institutions of this fashion week, respectively from 12 provinces and regions, such as Beijing, Guangdong, Fujian, Shanghai, Zhejiang, Xinjiang, Hongkong, Jiangsu, Shandong, Liaoning, Hubei, Jiangsu and other provinces and regions, and widely cover the rapid development of the eastern developed areas to the northwest, and reflect the new pattern of the development of domestic fashion industry.

Creative extension

In this fashion week, 54 designers of China, including 60 or 70 famous designers who are represented by the Golden Summit Award, have many famous designers who have won considerable praise in the market.

The 40 designers who held the first conference on fashion week have more fully displayed the attraction of Mercedes Benz China International Fashion Week and highlighted the strength of "China's independent design new force".

From the fashion designers who participated in this fashion week,

Since its inception, the "original and starter" has been fully recognized by young designers and has strong attraction for them.

With the pformation and upgrading of the domestic textile and garment industry, the pformation of commercial terminal channels, and the continuous updating of information exchange means, young people growing up in this changing era will add wonderful content to China's fashion industry through the rhythm of their design with the times.

From this fashion week, we can see that both the senior designer and the new generation designer are constantly making new achievements in the fashion design innovation. Compared with the previous years, designers have extended their vision to the industrial chain, not only focusing on colors, fabrics, shapes, patterns, and collocations, but also from the material innovation of fiber, from the dyeing and restoring of ancient environmental protection and energy saving, from the cultural extension of calligraphy and painting, to add more colorful contents to the Chinese fashion field.

In addition, during this fashion week, a group of young designers also came to prominence through the competition platform.

"Jordan Cup" the Tenth China sports equipment design competition and the twenty-fourth China JEANSWEST cup.

The finals of the design competition and the 4 design competitions of the tenth Chinese fashion design contest, the "jinni Cup" and the 2015 fur fashion design competition were held in the finals.

Young people's works are full of passion and inquisitive exploration of the world. Their passionate design works will lead the fashion trend in the future.

Stronger radiation in Fashion Week

With the continuous development of China International Fashion Week, this platform has become increasingly influential in the world, especially in the Asia Pacific region. Overseas designers and brands attracted by China's huge market potential have made it an important position to enter the Chinese mainland market.

On this fashion week, designers from Italy and South Korea participated in a large scale, including Giada Belfiore, Angelos Bratis, Cho Min Park, Nan Xi Jing, Han Ji Sun and many other famous designers, and 10 Italy youth invited by Italy Foreign Trade Commission and Italy handicraft industry alliance.

。

In addition, Danish Copenhagen fur, Asahi Asahi KASEI, Dongli TORAY, IZOD, Giada Curti, BUCKAROO, JESSINY, TWEE, Zishen, Sheguang Sheguang and other famous brands also bring wonderful fashion shows.

According to statistics, a total of 28 foreign brands and institutions participated in the fashion week, 6 from Italy, South Korea, Japan, Denmark, the United States and Holland.

DHUB design innovation

polymerization

The DHUB design collection of upstream and downstream advantageous resources is a new form display platform to enhance design paction and business landing function, highlight service and creativity.

The 2015DHUB design was held on 28-30 October, and was held in the fashion corridor of 751D PARK fashion design Plaza in Beijing. The current DHUB design has a total of nearly 50 exhibitors from home and abroad. Although it has narrowed compared with last year, it is more accurate to match the brand with the professional audience. It is indeed building a bridge for communication and trading between designers and the market, promoting communication between designers and buyers and channels, making it an extension of the function of China International Fashion week.

During the 3 day exhibition, we held a series of 7 related activities, namely, the mutual benefit and win win of all chips and designer brands, the brand new channel model in the mobile Internet era, and the buyer's meeting and so on.