Zhuo: "Fast Fashion, Slow Experience" Is Better Than Blending.

In recent years, under the impact of more and more network sales such as Taobao, Jingdong and Tmall, the mall has lost a large number of customers.

With the maturity and rationalization of consumer awareness in China,

The sales volume of brands in China is also declining, and luxury brands in shopping malls have even become normal.

As a result, the "high price" and "fast" fast fashion brand has been introduced into the high level shopping mall to restore "popularity".

The traditional physical store single sales mode is being disintegrated. Fashion has become a common privilege of both physical stores and online stores. Just as people have commented on the ticks and meals, the boundaries between physical shops and online shops are constantly blurred. At the same time, consumers do not care about online or offline, but rather satisfy the demand subjects. Their focus is on how to get more convenient, cheaper, better service and happier experience. This is also the reason why the "special car service" and the sea bottom are widely praised.

If it is "

"Brings the flow of people, so the" slow experience "is to retain the flow of people.

Nowadays, shopping malls and fast fashion brands go together with "slow experience": Life golf experience Museum, cooking and baking class, pottery making, painting gallery and other lifestyle experiential formats are becoming the new favorite of shopping centers.

Their enthusiasm once again shows that O2O has become a hot topic of concern since entering the 2015, and the "experience economy" has also become a new gold digging point.

With the development of Internet economy, the choice of consumers has become diversified and how to improve it.

Sticky and increase flow become the problem of shop speculation.

The garment industry also has no other characteristics. The upgrading of its personality and experiential service concept has become an important weight for avoiding homogenization competition and realizing the gathering of customers, while "slow experience" is an upgrade option.

The fast fashion brand "fashion experience Museum" provides consumers with information on seasonal new products, fashion matching guides and promotional activities online.

Fast fashion trend information updates and styles provide consumers with guidance to the Museum of experience.

The store has a selection area, a fitting area, a rest area, and provides high-speed WiFi environment and pleasant coffee, magazines and other entertainment for consumers, and is no longer a chaotic store feeling.

Customers can drink coffee and log in to WeChat, to find out their own style, matching and latest trend, or to view their clothing in the store, get more opinions through the Internet, ask for guidance, and decide to buy later.

The new fashion brand store's new upgrade explains that fast fashion is to let everyone have the right to love beauty and get it quickly, but it doesn't mean that fast fashion needs no experience.

The "slow experience" satisfies consumers' immediate need to purchase, own and use commodities, so that shopping for clothes becomes a way of life and a spiritual consumption.