WAL-MART Will Access Alipay To Enhance Customers' Shopping Experience

WAL-MART announced today that its national stores will be connected to Alipay.

In addition to the Shenzhen store which has started to connect to Alipay in May, it will add 97 WAL-MART stores and Sam member stores in 9 cities to accept Alipay payment to further enhance customer shopping experience.

WAL-MART will also cooperate with Alipay in big data mining, O2O and other aspects in the future, so as to achieve a breakthrough attempt of "Internet +" in the business super industry.

As early as May this year, 25 stores in WAL-MART Shenzhen have taken the lead in accessing Alipay payment.

After nearly half a year's operation cooperation, WAL-MART said that from the pilot experience of Shenzhen stores, access to Alipay is a convenient customer service upgrade for WAL-MART.

In order to give customers more choice of payment methods, WAL-MART's more than 400 stores nationwide will also strive to access Alipay on the whole before the end of the year.

The reporter understands that mobile payment is only the first step for WAL-MART to cooperate with Alipay.

In the future, the two sides will also cooperate in big data mining to provide customers with better shopping experience.

Analysis of the industry, WAL-MART and Alipay, one is the retail giant, one is the first platform for mobile payment, the combination of the two belong to the typical "Internet +" cross-border combination, there is much room for imagination.

With the help of Alipay's big data analysis capability, WAL-MART can also analyze its user profile and consumption habits with its huge consumption database, and then carry out more precise customer operation.

The person added: "for example, maternal and child products are a very important category of large business, and WAL-MART can be based on Alipay.

Ability to find this group of mothers, the mother and child category activities information pushed to this part of the customer.

This will not only give users benefits, but also reduce unnecessary information harassment, which will be the scientific application of the era of big data.

At present,

In Shenzhen, Beijing, Shanghai, Guangzhou, Hangzhou, Suzhou, Wuhan, Dalian, Fuzhou, Changzhou more than 120 stores to provide Alipay payment services.

When customers shop at WAL-MART stores, they only need to show their Alipay payment codes, allowing the cashier to sweep with a barcode gun to complete the payment. The whole process takes about 2 seconds.

In order to ensure the security of mobile payment and protect the rights and interests of customers, the technical departments of both sides have made a lot of preparations in the early stage of technology docking to ensure the accuracy of foreground scanning and the stability of background technology.

According to the briefing, from now on, in WAL-MART stores that support Alipay payment,

It can not only enjoy the convenience of mobile payment, but also participate in WAL-MART's exclusive Alipay activities and win the amount of relief.

As of November 30th, customers will be able to enjoy a random reduction in the WAL-MART stores that have already been connected to Alipay and pay by Alipay scan code. The maximum cost is 500 yuan.

About WAL-MART's access to Alipay's exclusive preferential information, details can be seen in the store.