Lighting Plays A Vital Role In The Display Of Clothing Stores, Do You Know?

1. window area

The region is the key function area to attract customers to enter the shop, and there are two kinds of stores inside and outside the store.

The average brightness is 2~3 times higher than the overall brightness of the shop.

(Note: due to the daylight exposure of the street shops during the day, the reflective properties of the glass should be considered to ensure that the display in the display window is clearly visible).

The lights and lighting shown in these window cases play a vital role. Imagine that if the lights of the windows are dim, the charm of the windows will be reduced by more than half.

So the following list of cases is worth studying and may be useful later.

2. exhibition area

The exhibition area is the most important display area of the shop, and also the largest functional area in the store.

It is the key to store sales, so the lighting design of the closet area is best designed according to the grade and style of different garments.

(Note: the overall brightness of the display area needs to be more than that in the store.

If you want to be tall, you need to focus on lighting.

3. cashier area

The cash register is the display area of brand image, and highlights the brand in lighting design.

At the same time, it also requires its light and brightness to soften and create a comfortable environment.

For businessmen, people who enter shops can't buy activities, but 100% will not be your customers without entering stores.

How to attract customers' eyes quickly, guide customers into shops, enhance customer perception of brands, and import the role of space is particularly important.

For businessmen, people who enter shops can't buy activities, but 100% will not be your customers without entering stores.

How to attract customers' eyes quickly, guide customers into shops, enhance customer perception of brands, and import the role of space is particularly important.