Han Du Yi House Sets Small And Beautiful Brand New Action Constantly.

Zhao Yingguang, founder and CEO of Han Du Yi house, 2015 China (Sichuan)

At the development summit, a public speech entitled "cloud" - "Internet + clothing" innovation practice was published.

He said that what Han Du Yi house wants to do is not a brand, but a platform for hatching Internet brands.

It will serve as an Internet brand incubator, but it is also different from Tmall and other platforms.

Each small and beautiful brand (already 28 brands) is responsible for product development, marketing promotion, brand culture and so on by its head. After assembling it, Tmall will connect with Tmall, Jingdong, vip.com and other large platforms.

It is understood that the theme of this conference, "innovation and change of structure, creativity and future", refers directly to the trend of the 2015 e-commerce industry, aiming at e-commerce platform, mobile electricity supplier, O2O, retailing, service industry, etc.

In many other fields, under the guidance of the "Internet +" development strategy, we will explore how to stimulate innovation awareness, precipitate business connotations and seek future survival foundation.

According to the introduction, most of the traditional enterprises are controlled and departmental, but the Internet companies operate through service management. Therefore, the Korean community is managed by a group system.

Zhao Yingguang pointed out that at present, Han Du she set up more than 280 product groups, of which three people can complete the whole operation independently, taking charge of product selection and page production.

"We are cultivating independent businesses, because the biggest feature of the Internet is centralization."

The conference is sponsored by the Sichuan Provincial Department of Commerce, the Mianyang Municipal People's government and the billion power network.

According to the organizers of the billion power network, the conference started with the two major sections of the business leaders and innovation development respectively. They invited Jingdong group CEO Liu Qiangdong, jumei.com CEO Chen Ou, Dangdang CEO Li Guoqing, Suning cloud group vice chairman Sun Weimin, vip.com senior vice president Tang yzhi, Uber China strategy leader Liu Zhen, Han Du Yi she CEO Zhao Yingguang, Ocean Terminal CEO Zeng Bi Bo and so on.