Quanzhou Children'S Shoes Enterprises Try To Seek New Breakthroughs In Diversified Adversity.

In this year's market is not very prosperous, many children's shoes enterprises in Quanzhou are looking for breakthroughs in the counter trend by innovating research and development, channels, marketing and other links.

Recently, Quanzhou Li Xun children's Articles Co., Ltd. held an order meeting. It announced the launch of another famous cartoon brand "HellO Kitty" on the basis of its original international brand "SNOOPY" to make up for the vacancy in the girl market and plan to build "multi brand integration shop".

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In fact, this has become a major trend of Quanzhou children's shoes industry in the near future.

Multi brand operation

Complement each other

Seize every parent who comes in, so that they can return to their families.

This is Quanzhou.

The ideal vision of children's clothing enterprises.

To achieve this vision, multi brand complementary integrated store mode is undoubtedly a good choice.

In 2013, Quanzhou Li Xun children's products Co., Ltd., together with BELLE group, a well-known shoe maker, obtained the authorization of the famous international cartoon brand "Snoopy SNOOPY".

SNOOPY has also become the top card of the company, especially in the electronic business platform.

"A cartoon brand has its unique advantages and disadvantages."

Huang Huoming, general manager of Quanzhou Li Xun children's products Co., Ltd., told reporters that although Snoopy's SNOOPY was very well known, they found that the brand was more masculine and the market group was almost boys.

This time, they once again joined hands with BELLE group to get the brand authorization of "HellO Kitty" children's shoes, and also made up for the gap of stores in the girl market.

"We plan to pform traditional sales channels and create a multi brand integrated store mode."

Huang Huoming revealed that in the future, they will not rule out the introduction of more famous brands, so that consumers can have more choices.

It is reported that at present, Li Xun has more than 200 stores in the country, all of which are mainly traditional single brand stores. Next, they plan to open new stores and all will appear in the form of integrated stores.

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Children's shoes enterprises

Seeking diversified operation

The worse the market is, the closer it is to market demand.

This year, many children's shoes enterprises in Quanzhou have also launched a new policy in the order meeting.

In addition to increasing the brand, in August this year, the brand "Bumblebee", which is mainly made up of children's shoes, set up the "2016Q1 order meeting" in Jinjiang. The agents and franchisees from 33 provinces and autonomous regions of the country participated.

We have made bumblebees for more than 20 years, and we have made great changes since next year.

In addition to hundreds of newly developed children's shoes, a large number of fashionable and fashionable children's clothing have been added, as well as new soccer shoes and clothing equipment, such as football, outdoor and so on, as well as children's products such as tents, outdoor and so on.

This also means that the traditional sales model of children's shoes needs to be changed.

Ding Siliang, chairman of Jinjiang Hornets sporting goods company, said that in the next three years, he hopes to complete the overall upgrading of the channel.

In addition, the "smart shoes" of adults also extend to the field of children's shoes.

This

Li news also introduced intelligent children running shoes.

The first child intelligent positioning shoes jointly developed by XTEP and Qihoo 360 are expected to be launched in the first quarter of 2016. Last September, 361 degrees worked with Baidu to work together to establish the "big data innovation laboratory". In March this year, the two sides jointly launched the first achievement, the world's first wireless charging technology, detachable smart children's shoes "361 degree smart children's shoes".