How To Break Through The Promotion Of Small Shops?

Small shops in the operation process, highlighting the publicity and promotion of integrity, emotional, extensive, and the times, is of great benefit to its own development.

Advertising investment is generally low.

Even some boutique stores do.

Publicity and utilization channels are single.

Using local newspapers, and focusing on evening newspapers, occasionally using radio, there are a few shops in front of their own stores to make a few light box advertising.

The frequency of publicity is low.

Some shops only focus on decorating, promoting or distributing leaflets while opening, while others are busy with business at other times.

The scope of publicity is narrow.

It is mainly concentrated in some restaurants and some exclusive stores.

There is no such thing as a publicity brand.

The above problems generally reflect that a large number of owners do not have strong brand awareness and have not yet realized the importance of publicity and promotion to store management.

In view of the characteristics of the problems at this stage, the following improvements can be adopted:

Enhance brand awareness and establish the importance of brand promotion. Brand publicity is not only important for large enterprises, but also for small shops. It can also generate good benefits.

Increase investment and make proper use of newspaper radio and TV outdoor

Or send out some publicity materials, and send some promotional information, product information and special service information in time, especially when the peak season of sales is coming. This should be done more widely to attract consumers.

Pay attention to the design of the shop name, strive for both refined and popular tastes, affectionate affinity, so that you can attract people from the shop name.

For example, it is also a barber shop, some of which are named as the design center of the * * image, which raises the understanding of the problem to a higher level. It is also a florist shop, some of which are named "flowers without defects", which are both sources and thought-provoking; the same is the dumpling hall, some people advocate "celebrate the festival every day", and bring out the auspicious and delicious Zhang Xian.

Pay attention to store interior decoration.

The shop is a shop.

The design is neat and beautiful. It will leave a deep impression on people. It makes people wandering and willing to enter. It is an indispensable and attractive way to attract people.

Inside the shop, put up a few product posters, arrange a happy atmosphere, write welcome expressions and so on, so that customers have a good mood.

I saw a wonton hall in Shanghai. There were several big words on the bright glass window.

I find it very cordial and interesting.

Perfect plaque design.

I believe that a complete plaque design should include: shop name, attribute, scope of operation, location, telephone number, advertising slogan, business philosophy and style.

Of course, the size of words can be adjusted according to design requirements.

We should increase store alliance and expand customer experience.

For example, the store of a bamboo shop is: "an open mind, a great talent, a brilliant genius", a philosophy of life. A hotel door reads, "come in early, come in late, come in early, eat more, eat less, eat a little bit" is very interesting.

Often

Publicity slogans such as Li and so on.

Carry out some promotional activities regularly to attract new customers.

For example, holiday discount, price reduction, daily special items, such as Valentine's day, children's Day holiday gifts.

Improving and strengthening services.

In addition to the location of the downtown area, the service objects of some shops show obvious regional characteristics, that is, a radiant radius. We should focus on improving service, strengthening the relationship with the community and surrounding units, and attracting repeat customers as a promotional tool.