Interpretation Of "Smashing Brand" Of Armani
An interview with Fabrizio Dosi, chief executive of Armani Group Asia Pacific, said that Armani has 180 sales outlets in China, including outlets and distributors, and plans to set up 35 new outlets in China every year, and this number will continue to grow.
In the past two years, Armani's Giorgio Armani, Armani Jeans, Emporio Armani and other pro citizen brands have been laid out in China's retail market, which also includes children's wear brands.
For a luxury brand, a lot of extra lines, especially those that do not match the value of luxury, seem to be a smashing brand.
In early 2015,
Giorgio Armani
Announcing the launch of a new women's wear accessory line.
New Normal
"
He said that the new sub line will extract a new classic from the past classics, which is a renovation based on the original style and style.
Before the listing of the new women's wear line, Armani group has a total of seven clothing lines including Gao Ding, and 8 other lifestyle products licensed to cooperate in cosmetics, hotels, restaurants and homes.
These sub line prices range from several hundred to hundreds of thousands, occupying 70% of Armani group.
Sales volume
Among them, the sales of Emporio Armani, which is quite valued, accounts for 26% of the total sales. Compared to the main line Giorgio Armani accounts for 30% of sales, the abundant auxiliary line has become an integral part of Armani group.
Excellent sales results make these seemingly cheap side lines seem to be somewhat overwhelming.
Apart from the name of Giorgio Armani designers, these low-end sub lines are not different from those of ordinary low-end brands.
Even last year, Giorgio Armani also told the media that it would develop its subordinate line Armani Exchange into a fast fashion brand in the future.
It is unavoidable to think that the brand with the name of Armani should compete with the high street brand.
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