Business Of High-End Sports Wear Market

In a Bergdorf Goodman luxury shopping mall in Fifth Avenue, New York, a Lucas Hugh tight pants cost about $400.

These colorful pants are not only stylish and stylish, but also used in the Olympic swimsuit's hot suture.

They are highly breathable, fast and UV resistant, designed for women who pursue comfort and fashion brands.

Lucas Hugh is a luxury sportswear brand in London, founded in June 2010 by the former swimsuit designer and Alexander McQueen Intern Anjhe Mules.

The experience of professional swimsuit design has made Mules particularly stringent in terms of functional standards of sportswear, and its manufacturer is a research laboratory for swimsuit design in Europe.

Compared to the Lucas Hugh's homepage of high dynamic waist trimming vests and shorts, another luxury brand Callens's sportswear is more casual. You can almost walk from the gym to the coffee shop or go shopping in the mall.

Its designer Claire-AnneStroll first appeared in Milan fashion week last September and was described as "when Lululemon meets Loro Piana" campaign series.

Look at the designer behind the brand can know its style, Stroll is responsible for the comfort of clothes, while Louis Weedon, who worked in the PaulHelbers and Hermes, has unique design vision, and the combination of two people and two swords.

No wonder "VOGUE" once remarked: this thin track and field trousers are so tailored and so thick that they can make you look more effective than real sports.

This autumn and winter, Callens launched new jogging pants, pullovers and sneakers for everyday wear.

Don't confuse it with ordinary sneakers. This cashmere and natural fabric Italy craft brand uses satin, velvet and cashmere to create this sneaker to ensure comfort.

At present, a tight pants cost nearly $500. "I never considered how to persuade customers," Stroll said.

And the value is obvious. "

According to NPD Group, an American market research firm, the US

Sales increased by 9% in the first quarter of 2015, and predicted that the total market in the US would reach 35 billion US dollars in October.

The expansion of the sports market has led more luxury companies to share their cake and focus on individual sports.

Also began to enrich the product line, eyeing the overall sports market.

Tennis brand Monreal released its sports series for the first time in 2013.

The technology of its elastic net pants has been applied to the 340 dollar tight pants, which is suitable for running, Pilates, boxing and yoga.

Although it is very loyal to Monreal tennis complex, designer StefaniGrosse is also hard to resist the potential temptation of this broader market, "that's the real future."

"The emergence of some new brands is improving the overall sportswear to the level we have never seen before," said Roseanne Morrison, fashion director of trend research firm DonegerGroup.