The Pformation Of Traditional Department Stores, The Rise Of Themed Shopping Malls

The national department store industry seems to be at the crossroads of development.

In April 19th, data released by the China National Business Information Center showed that in 2015 and February 1, the number of retail sales of major retail enterprises in China decreased by 1%, and the growth rate dropped by 2.5% over the same period last year. This figure has also reached a 5 year low.

According to the data released by the Ministry of commerce at the end of January 2015, sales of 5000 key retail enterprises increased 6.3% from January 2014 to December, down 2.6% from the previous year.

In the department store data that has released earnings, Wangfujing department store revenue and net profit fell 7.6% and 8.4% last year.

The most obvious decline in revenue was in North China and Southern China, with a decrease of 14.6% and 14.26% respectively, while Tianhong mall achieved a profit of 16 billion 998 million yuan last year. The net profit attributable to shareholders of listed companies was 538 million yuan, down 12.52% from the same period last year.

However, a rather new department store business has been revived under this pressure. In early 2015, Mogao department store opened on the southern section of Huang Xing South Road Pedestrian Mall. This kind of theme shopping mall with a single facade leasing mode attracted the brand name of the sports brand.

In succession, there are two young theme shops: fudawan Dai commercial plaza and 7UP shopping aesthetics center.

The two shopping malls are similar in content, all young consumers like to love Amoy clothes, gadgets and catering.

To gather small sellers as

Themed shopping malls, from 2014 to 2015

The most active factor in business.

On the liberation West Road, Nathan road can be regarded as the "elder class" themed shopping mall.

The majority of small sellers.

On the morning of April 17th, reporters from Sanxiang Metropolis Daily came to the mall, but found that the door was closed.

The business bulletin says that the business hours of winter working days are from 13 to 24, and the business hours of summer working days are 13 to second days 1, and the working hours of non working days are 1.5 hours earlier.

"The morning is not open. Nowadays young people can't get up so early, they are all night owls, so closing time at night is a bit late."

At 2 p.m. on April 19th, a shop owner who had just opened the door said.

The reporter found that although the business area of the single shop is not large, the commodity is full of goods.

In the 2 floor interlayer, a clothing store has 3 fashionable fashion girls in the selection of costumes. The reporter noted that the shop played the name of "Korean import".

One of the girls said, "it's very difficult to buy clothes here, and the price is not too expensive."

In addition to the gimmick imported from Korea and Japan, another attraction of the theme shopping mall is the new restaurant.

Earlier this month, a national chain barbecue shop opened in the 7 UP shopping aesthetics center.

The store opened third days (April 1st) around 19 o'clock. When the reporter came here, it was found that at least 20 guests were waiting at the door of the shop. The salesman at the door said, "today's number has been issued."

That is to say, it is obvious that the new guests should be stopped.

Besides 7UP, the 2 floor of the commercial plaza of Fuda Wan has also gathered many catering businesses.

In order to attract passenger flow, during last year's "eleven" period, there was also a free eating activity of "King's meal".

And the central square of pedestrian street is not large in size. It is also a prominent place in the entry point of the 2 floor, and a light restaurant is introduced.