Clothing Store Promotion Strategy How To Make

Your 2015

What should we do to promote sales in small shops? What is the trend of this year's sales promotion?

Promotional activities can not just hope for "winning the title", especially can not fabricate some unrealistic sales promotion themes, try to "flicker" customers through the sales promotion headlines.

The success or failure of an activity is a systematic process control and involves all aspects. The title is just a word package like bait, Thanksgiving and so on. That is the reason.

Straightforward is not violence, some enterprises like to use the word "bottom up", "Crazy" and "1 fold up" in the theme of promotional activities.

To be able to move consumers, sales promotion should not only consider the sales profit during the activities, but also the ordinary sales and brand image after the activities.

Too much "violence" promotion theme may affect consumers' trust in brands, most of them.

I hope that I can get substantial benefits from the sales promotion, and I do not want to be labeled as "cheap and grab the goods". Therefore, we must analyze the brand and product positioning comprehensively, and avoid the "violence" packaging.

The reason why emotional marketing is recognized by consumers is because it can satisfy consumers' specific needs for products, and buy their hopes, but at the same time, it can also impress consumers' emotional appeals in certain aspects, form resonance and establish lasting relationships, and then form consumer spending habits or brand loyalty.

In fact, it means that the theme should have a certain culture, for example, some enterprises like to use the "dream plan" in promoting the theme.

Promotion theme collision is common. Once the activity itself does not have many bright spots, it is easy to be forgotten by the customers, and even the wrong memory of the "Dong Jia" is easily submerged because of no characteristics.

Therefore, we should reverse thinking and formulate a theme that is different from the mainstream.

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Brand affiliate is a popular trend in many industries. No matter what brand we join, we should conduct a detailed investigation on it.

Because now there are too many brands.

It is easy to confuse franchisees' view.

Some experts have summed up the main points of choosing franchised brands to share with you.

Many investors have locked in their investment direction, which undoubtedly indicates that we are in line with the trend of the world. Indeed, in the US business statistics, the success rate of franchising is far higher than that of independent businesses.

But at present, all kinds of brand names that are mixed up in the domestic market are very worrying. Many small brands do not have the strength to execute the strategy of "one shot for another place". Even the so-called "joining the headquarters" does not survive for more than half a year. How can we ensure the interests of the franchisees?

Experts put forward the following points to choose to join the brand, hoping to help you.

1. Li Jiacheng said that the three main points of investing in real estate are "lots, lots, lots!" and the key to choosing the brand is "strength, strength and strength!" there is no doubt why it is so expensive to join McDonald's, and many people are in the market. It is because of strength and many successful precedents that can ensure your success.

So inspecting the strength of the franchise is the most important thing to see where the office is. Is it a 5A level building, or an apartment building with two rooms and one hall? Is there a large area? How many employees are there? How much is the advertising fee placed in the media every month?

2. what is the number of successful franchisees? Of course, McDonald's is also starting from one or two stores, but are you willing to be a lab mouse? Because there were so many brands with McDonald's, but the last few survived.

All said that they want to do McDonald's, but that is only their wishful thinking, for you, choosing a number of successful cases of the franchise brand is the top choice.

3. do not plan cheap! Investment is not to buy clothes, pick cheap benefits.

Low threshold is bound to represent disorderly competition. This is the rule of economics.

Some brands charge only a few thousand dollars, but you can talk about promises, but seventeen or eight. You think you are lucky enough to meet Lei Feng. After joining, you find that you met Nicholas Tse.

4., inspection.

Bad brands are not very good, and they can't stand a field trip.

Just like the above, you promise that it will be better. You find that the brand claims that there are fewer than ten stores in the country, but there are fewer than five after-sales service personnel. How can it not be a beautiful lie? Some brands claim that they are all over the country, but there is no store in the headquarters area.

Therefore, field trips should be visited by several stores that have already been joined, and how to support it is to see "seeing is believing".