Business Model Of Bene Rialto: Focus On Selling Brands

The founder and CEO Caryn Neary said that compared to ordinary retailers, this place is more like a brand building site.

The idea of Bene Rialto is to build a long-term market for retailers, to build links between retailers and emerging brands, and to provide important perspectives and future trends for the development of related industries.

It is reported that when Bene Rialto was launched, it was at a time when stores were sold without innovative products and design inspiration. Everyone was thinking about how to arouse consumers' interest in offline shopping. Many veteran retailers have made changes.

Luxury department store Bergdorf Goodman: launch the fashion lab for the cutting-edge designers on the 6 floor of the shopping mall.

Luxury goods department Lord & Taylor: opened two concept stores -- Birdcage and Brand Assembly

American Fashion Designers Association (CFDA): support emerging talents through CFDA fashion incubation project

The old department store chain Macy 's: set up fashion incubators in several cities and introduce resident designers.

Usually, retailers do not welcome other retailers to view their product mix and use the same suppliers.

But the concept of Bene Rialto is different. Here, retailers are encouraged to visit and directly place orders to Bene Rialto store brands, so that the brands in the store can further develop.

The brand needs to pay at least $500 to enter Bene Rialto.

And 25% of the sales revenue is taken as the cost of site use and advisory services.

Usually, the brand will stay in Bene Rialto for 3 to 6 months until there is a new retail channel. Of course, there will be many brands that will stay longer, with a ratio of about 10%.

Constantly updated brand to help Bene Rialto keep up with

A very important point is that Bene Rialto has no stock.

Bene Rialto is located in West 38th Street, New York, USA. Even in New York, Bene Rialto is still a more avant-garde concept. For those who pass by, it may not be able to quickly understand what kind of store it is.

The Bene Rialto store, which is 5000 square feet (square meters), is located in a 5 storefront building in the early twentieth Century. First to 3 storehouses are retail outlets, showing the brands, designers, men's and women's wear, footwear, jewelry, jewelry and gifts. The fourth and fifth floors have an Art Gallery, a lounge and Bene Rialto Collective:. This is a designer exhibition hall with a reservation.

The exhibition hall can provide a place for retailers to meet, display or sell with the retailers.

At present, Bene Rialto stores include: Men's sportswear series Ministry of Supply, former Holland football player Johan Cruyff design sports shoes (Bene Rialto is the first US distribution point), Nha Khanh evening dress (Nha is the only distribution point in New York), Yu Gayun dynamic clothing series, the designer of the design of the MTV, the handmade leather brand of New York, the glass jewelry and utensils made from recycled bottles.

The main category covers: ornaments, footwear, leather goods and clothing. The price ranges from $25 to $2000, with most products selling between $100 and $300.

Men's and women's products are mixed up in various sales floors.

The team will purchase business exhibitions, stores and exhibition halls all over the world, and welcome designers to volunteer. In addition, Bene Rialto also has an e-commerce website.

Caryn Neary said that Bene Rialto has great room for development. Now there are 50 brands, which can reach 90 brands in the future.

Sales are now over 10%, and Bene Rialto will be profitable by the end of the year.

Since its operation in November last year, Bene Rialto has contacted and attracted online and offline retailers such as Saks Fifth Avenue, Shopbop, Holt Renfrew, Rent the Runway and the, and sometimes retailers will suddenly visit such as: how do you find these brands? How to choose brands? Where are the brands and how long have they been selling? How long have they been running?

Bene Rialto was previously a store selling buttons and other small products, but it was completely pformed by Caryn Neary.

Caryn Neary worked for Saks Fifth Avenue in luxury department store for 12 years, served as vice president of direct selling department, and then became a consultant, mainly working with new brands and creating guerrilla stores.

Two years ago, she decided to open Bene Rialto, which was originally meant to be a good market.

General manager Timothy Burger worked in management of Kate Spade and Henri Bendel.

In addition, Caryn Neary has two business partners: Jo Polanco and David Teeter. The former has worked in Saks, Lane Crawford and Walin & Wolff, and the latter has worked in the field of Crawford and Lane.