Da Yun FA And Fei Niu Net Synchronously Test Water "Uniform Price"

When the average price was introduced to the domestic retail industry, the downstream stores of the industry quickly lowered the taste of this promotional activity in an extremely low way.

For example, once upon a time, all the streets and lanes in the country were filled with the ten yuan shop that sold the trumpet horn: "ten yuan, ten yuan, everything ten yuan, and ten yuan, all kinds of things."

You can't afford to lose ten yuan; you can't buy ten bucks.

"Pass by, do not miss."

When these doors were playing circular horns and hoarse loudspeakers, the store of ten yuan stores spread all over the streets and streets. At the beginning, they had great attraction for the past crowds.

No inquiry, no counter-offer.

People lose their sense of price in this store, and even automatically shielded the price as a reference value for commodity purchase decision making, so that customers can face the commodity itself, and the significance of goods return to the purest and true: "or needs no" thinking set, instead of "cheap or too expensive" thinking or bargaining with merchants.

All people need to dip their heads in the market, which is very popular.

However, this shop, known as "five yuan shop" and "ten yuan shop", quickly disappeared as quickly as they came.

The reason is that the quality of goods in such shops is too poor, and some shops have not been able to find their goods almost white handed.

It can be seen that the essence of retail sales promotion is that the price is not more concerned about the quality of the products than the customers themselves.

It is a pity that in the country, these sales promotion methods at full price have brought a very negative impression to the people, and firmly tied the price and quality to the memory.

Actually, from

The introduction of the "uniform price" campaign to the first day of the domestic market, the quality of its products is the best, and some commodities even for the "uniform price" activities specifically designed to contact the new products ordered by manufacturers.

Completely changing people's "homogeneous price" goods is nothing but poor quality goods or goods that can not be sold.

For the customers of Da Yun FA, it is a chance to buy new products and authentic products at a fixed price every year in the two file "uniform price" activities launched by big RFA.

This year, the "online price" form of the online shopping mall of the big RFA online store tries to move the shopping mode of "good things and one price" onto the Internet, adding a totally new discount to all kinds of promotional activities of the domestic electricity supplier.

In order to systematically sort out the characteristics of "uniform price" launched by more than ten years, we specially invited Ms. Ye Shufen, general manager of marketing department of big RFA group, to systematically review the history of the "uniform price" campaign.

In the 90s of last century, because

Falling prices and rising unemployment have increased consumer price considerations.

In addition to traditional channels for promotion and low prices, customers want to take money out of their pockets. Some of their own low cost concepts and trading patterns are rising.

In Japan, when deflation has lasted for more than ten years, "homogeneous price" stores and "second-hand goods exchange centers" have emerged.

Two or three years later, these stores were well received.

The affected Taiwan brought into the mainland and sprout and rooting.

Obviously, this kind of "uniform price" and "one price" appeared in the form of "ten yuan shop" and "five yuan store" in China, and they were also fully displayed.

It is this popularity that has attracted consumers, which has attracted the attention of a large number of large retailers.

"From 2000 onwards, we began to try" uniform price "in small categories, but it did not become a climate.

We are constantly exploring, trying to figure out, insisting on 2004 and 2005, but the results are still unstable.

It is still in 2006 and 2007 that we really got on the right track, and we finally began to accept and look forward to this form.

Mrs. Ye Shufen, general manager of marketing department of Da Yun FA group, recalled the hardship of introducing "uniform price" to big Rand store in the early days.

Now, there are basically two large-scale "uniform price" activities every year, with a large variety of products, mainly consumables, and the price is controlled within 30 yuan.

"You must be worth the money, and the customers are very smart! You can't just sell 9 yuan and 2 of what they normally sell for 9 yuan! If only the difference between a few cents, the guests do not feel that we must have a strong price cut!"

Officially, this "real benefit" has made the "uniform price" become a gold sign for itself every year.