Fur Industry: From "Independent Regiment" To "Joint Team"

Because many dealers have experience in Yiwu, the rapid development of the new fur industry has benefited from large-scale customization and wholesale.

"From the network to the OEM production, and then to the wholesale clothing, this is a typical custom industry.

Combined with the practice of the new section, the development mode of customized e-commerce industry in rural areas has been formed.

Wang Hezhao, an associate professor of e-commerce at the school of management at China University of Mining and Technology, believes that the new section is a customized industry mode mainly based on family workshops and small factories, with e-commerce platform as the main selling channel, with low technical requirements and convenient development and pformation. It is very suitable for promotion in Guang Da rural area.

In the eyes of the new segment, the technical requirement is not high, which means fierce competition and even disorderly development.

Walking on Xu Hai Road, the samples hanging from many family workshops on the roadside are all heavy samples, some of which are slightly different in individual details and accessories.

The history of electronic commerce "Ke ban" has a deeper understanding of this: "extensive management is not a permanent solution. The product level is not going to go, and the overall competitiveness will not be enough."

He believes that only by taking the branding way can we drive the rapid development of an industry.

From the perspective of a practitioner, how to set up a "new section of fur" brand to promote the overall promotion of the industry? The village should establish a local industry association, unified the price standard, the development of the leather industry garden, the unified integration of resources, and the employment of resources.

Business, get through

The "single fight" small business is condensed into a "joint fleet" of the fur industry.

Statistics show that in 2011, the sales volume of e-commerce in the whole community was only 20 million yuan. Now this figure is nearly 100 million yuan. The revival of fur industry in the new section village is developing rapidly. In this process, whether guidance and support can keep pace with the development speed is worth thinking.

Talking about the future of fur industry.

Ye Dong, Secretary of the Party committee, said: "because of the needs of the market, the product is now extended from a single traditional fur handicraft ornament to a product with ornamental and practical functions.

At present, there are more than 20 kinds of ornamental handicrafts, such as ears, slippers and scarves, made of cat and fur.

Ye Dong believes that these fur products have good ornamental and practical properties, and are very popular among young people. The sales volume is good and has become a new consumption channel for fur products.

Before the construction, the shop and the back factory are set up together with product processing and sales, forming the mode of "farmers + Network + company" and "farmers' spontaneous service + government service".

At present, these plans have been launched, and the local government and practitioners are working together to plan the route and escort the big ship of the fur industry in the new section of the village.

Wang Hezhao believes that the new "electric shock" of the new fur industry in xinduan village has come out of a new way of relying on traditional industries to develop e-commerce, e-commerce to feed traditional industries, and upgrading traditional industries to become rich farmers.

If we give support and guidance in the course of its growth and development, it will take a long time to form a nationwide famous brand effect of "South Haining leather and North new section fur".