How To Break Through? How Should Pants Enterprises Grasp The Straws?

In 2014, regional brand superiority was highlighted. stay Trousers industry enters a critical period of spanformation and upgrading Enterprises have also moved from single to mature to cluster development trend. The close cooperation of enterprises and the high concentration of advantageous resources have made the industry shuffling continue to intensify, and it has become another magic weapon for trousers enterprises to survive in crevice.

The VS is fighting alone.

The development of trousers industry has gradually formed the increasingly distinctive market characteristics represented by clusters. From the initial government led unified propaganda cluster brand, to the current pants enterprises spontaneously formed alliances, "joint efforts to break through", many pants business owners have realized that alone, the time of sweeping snow before the door has passed, at the moment, is the integration of industry, resource integration, ideological integration era.

Under the changing market environment, many trousers cluster leading enterprises have gradually changed their minds, and have begun to take the lead in the development of the whole cluster. Many clusters do create pleasing recognition and influence in the industry and the terminal market, but it is undeniable that the speed of development of many clusters and the popularity of individual trousers enterprises are obviously still at the initial stage.

This is because many small and medium-sized enterprises in trousers cluster occupy the majority, and even remain in the initial stage of processing. Constrained by its own resources, it is very difficult to make influence by relying solely on one's own strength, and the information is not circulated, so that all enterprises are in a state of occlusion.

Therefore, in promoting the development of the whole industry, it is very important to play the leading role of the cluster. Looking at the excellent pants cluster in China, the biggest advantage is the integrity of the industrial chain and the collaboration among enterprises. The resultant force of the cluster makes the trousers enterprises have obvious competitive advantages in dealing with frequent industry shuffling.

The formation of complementarity becomes "competition" as "harmony".

　　 In each trouser cluster There is no shortage of enterprises that are evenly matched, with similar scale and popularity. At first, these enterprises did not hesitate to fight for bigger market, but they were exhausted. With the market competition becoming more and more extensive, after a competition, these enterprises finally understand that instead of being rivals, it is better to shake hands with each other and form an alliance with each other to share the big cake in the market.

In addition, many Medium and small trousers Enterprises In the course of development, we often encounter difficulties such as financing difficulties and insufficient resources. The development of Tuen Tuan helps resources complement each other and allows intangible resources to become tangible values. In this way, the limited resources of the industry will not be wasted. The enterprises in the cluster will have deep feelings, help each other and support each other.

Trousers enterprises should remain invincible in the fierce market competition. On the one hand, being bigger and stronger is a top priority. Powerful enterprises can also carry out strong alliances, seek the best mode of cooperation, and enhance the ability of enterprises and even the whole cluster to resist risks.

Take advantage of the advantages and develop together

The cluster can integrate production, channel and communication to achieve resource sharing and exchange of needed goods. In addition, if we want to expand the market to a greater extent, we need to actively play the role of coordinating allocation of trade associations. We should exchange and communicate with other organizations in a more organized way, find out their own shortcomings in time, and make joint consultations. We can also create a good brand effect of the whole cluster and form a unified and more perfect cluster characteristics.

Trousers cluster can also establish cooperative relationship with local or domestic design institutes through industry associations, improve the introduction mechanism of excellent design talents, and make up for the shortage of local trousers enterprises in design.

In addition, combining and giving full play to the advantages of the local cluster to develop brand is very important for creating the influence of the cluster. The market competition in the future is no longer a competition among individual links, but a competition in the integration of the whole trousers industry chain. The lower the operating cost, the greater the profit of the enterprise. The linkage development of upstream and downstream industries will be a major trend in the development of trousers industry.