The Internationalization Strategy Has Attracted Much Attention. The World'S Top Department Stores Are Stationed In The "Money Rush".

The famous candy brand sugar village leader said they were the first merchants stationed in the international trade. It is also the first time to face mainland directly. Consumer 。 In less than a year, the performance of sugar village in the international market has been 3 times that of its own official website. On the day of double 11, sugar village sold 34 thousand beef rolls for mainland consumers. The world-renowned brand of health care products, the natural treasure, said its health products brand and category are very rich. If it passes traditional way, it may take several years to enter. China And through the international market, they can easily provide goods and services for Chinese consumers.

According to the introduction, the world's most popular categories of domestic consumers include food, cosmetics, mother and baby, daily necessities and small household appliances. Only in the health care industry, the world's most ranked health care brand has gathered in the world.

Double 11 period, Xie Creating a glitzy achievement of 57 billion 100 million sales has also been a hot topic for European business tycoons. "Especially the biggest traditional festival in China, the Spring Festival is coming soon, which is another opportunity to make money in the world's largest market." Wu Qian said.

Reporters learned from Ali that at present, there are 5400 overseas brands in 25 countries and regions. At the same time, more than 100 global businessmen in the top ten supermarkets in Europe and the United States are waiting to be settled. It is reported that more than 30 of the world's top supermarkets and department stores will be settled before and after the Spring Festival.

China also disclosed yesterday that the 5 cross-border import pilot cities, including China, China, and other countries, have entered into cooperation with the international trade union to explore an efficient import and export mode based on the Internet environment.

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In the industry transformation period, the garment enterprises that just wake up and start their own brands will also face the impact of the fake problem of the electronic business platform. A few days ago, the China feather and down Industry Association conducted a quality inspection of the down and down garments. The results showed that the pass rate was only 23.7%, and some unqualified products not only failed to play a role in preventing cold and warmth, but also caused allergic or asthma diseases. According to the reaction of enterprises, there are still fake and chaotic phenomena behind the quality problems.

According to the China feather and down industry association, only 9 samples were qualified in the 38 samples being sampled. Among the unqualified 29 samples, 26 samples were filled with crushed wool, wool or chemical fibers. This product can not be called down jacket at all. It is a fake and shoddy product that deceives consumers. According to the relevant standards, 38 samples were not qualified, 28 were fluffy, 26 were unqualified and 3 were not clean.

"Influenced by the price of raw materials in 2013, the phenomenon of adulteration increased obviously, for example, flying silk and Lu Qinmao exceeded the standard; the content of cashmere seed decreased; the mixing of crushed wool and chemical fiber was increased. Due to the lack of effective regulatory measures on the online market, there has been a huge mix of counterfeit and shoddy products. In particular, the quality problem of down garments, which is difficult to see its inherent quality, is even more prominent. The association explained.

Jeep jeep is one of the brands that exposed the quality problem. The company official told the "Shang Shang Bao" reporter that at present, one of the two problem products has been received and inspected, "this garment belongs to fake and shoddy products". The official said, with the rapid development of electricity providers in recent years, the company has already felt the pressure, "the speed of the electricity supplier is far beyond our expectations". It was this shock that made them aware of the importance of the brand. However, for jeep, its brand grew only four years ago.

Faced with fakes, the head of field Jeep said the company had been checking. Some new down jacket brands say they are also facing a similar dilemma with jeep. According to the analysis of the insiders, many enterprises with quality problems are more similar, and the brand strength is weak. It is difficult to form a strong supervision, especially when the rapid expansion of the market has resulted in a chaotic distribution system, which has posed a hidden danger to the brand strength and quality.

In fact, the electronic commerce platform has also taken measures to combat counterfeiting. According to the "2014 link linkage police fraud report" released by the Internet recently, the joint venture with the public security organs in 2014 has cracked 18 cluster cases as of December 12th.