Li Jiling: Life Begins After The Age Of 40.

For the rest of my life, I have to live for myself.

"I gave up my former career and chose to start U.D.L." You Danling (U.D.L) is Li Jiling's second venture. Before that, she runs the lighting industry and has achieved brilliant career. According to common sense, a woman has been working hard for half a lifetime. After a successful career, it is time to enjoy herself. But she gave up her success, gave up comfort, and chose to start her two business without hesitation.

"The reason is very simple. I want to live completely for myself. I used to look great, but in fact, like most of the ordinary women, most of the decisions I made were family oriented, with my husband and children first. I was just a shadow, which depressed me and had deep frustration. And I knew that if I hadn't changed, I would feel sorry for myself all my life. So, when I was 41 years old, I decided to let my life turn a big bend, lay down my previous career, and create U.D.L, a high-end women's clothing brand. This is a declaration, declaring that my half life is to live for myself.

Abandoning success and choosing a completely unfamiliar road requires more courage and strength from the heart, but Li Jiling said she never worried. "I have never studied design, nor have I dabbled in the clothing industry before. But I have ideas, sense of touch, and a perception of the beauty of beautiful things. I think these are the key factors for the success of a fashion brand. As to how to distinguish fabrics, how to produce and process, they belong to the scope of practical operations. As long as they are not afraid of hard work, they are not very difficult to learn and master. So I have confidence in U.D.L and have confidence in my later life. "

I am a man who can not play.

"I am a man who can not play." After giving up the past success, Li Jiling once again uttered an unexpected saying. "My understanding of enjoyment is not the same as that of ordinary people. The enjoyment of ordinary people is shopping, beauty, playing cards, entertainment and so on. But I can not learn that kind of enjoyment. For me, having work to do is my greatest enjoyment. Although my family and friends oppose me to do this business, I never thought of giving up, because this career represents my pursuit, my spirit, my soul.

When facing "you are not afraid to take a detour," Li Jiling questioned with a calm smile, "I am afraid, but I am not afraid." I am not afraid, because I believe that if I do not go through a crooked road, I will never know how the straight road came out. Although there may be a detour ahead, I can guarantee that this road is U.D.L's own road, rather than copying other people's way. I am afraid, because the responsibility of an enterprise is not personal, employees, and society, so I will learn from others' experience and help us grow up healthily. There is a saying that at least one body and mind must be on the road, but Li Jiling, her heart and body are always on the road. From the young to the present, the trials and hardships that have gone through have already hardened her heart enough to realize self value and persistence, so that she can walk steadily and unobfuscate from entertainment and enjoyment without fear of the invasion of unknown storms.

　　 My legacy is one. Sense of worth

The naming of every brand has its profound meaning. Li Ji Ling Explain, You Dan Ling The "excellent" is excellent and elegant, which represents the pursuit of brand; Dan is the heart of the brand; it represents the brand's careful management; finally, the word Ling is Linglong, representing the quality of the brand. And the English name of U.D.L is also deep meaning. U is the abbreviation of "You". D.L is the meaning of "Darling", which expresses the pursuit of happiness and happiness and the affinity of brand. Li Jiling said he was not only making a simple dress, but doing happiness and feeling, so that everyone could feel the beauty of life through U.D.L.

"I hope my future legacy is not money, not a company, but a brand, a value of love." Li Jiling said very seriously: "from the day when U.D.L was founded, I made such a rule that 10% of the enterprise income will be used as a charitable cause, and do some real things in places where there is a need. Philanthropy is not a mere empty talk, nor is it just talking about beautiful words. It can really help others, which is more pleasant than anything. " At present, U.D.L has been registered successfully in more than 30 countries around the world. This also indicates that Li Jiling's adherence to and faith in love has been sown in more than 30 countries. From love to love to others, from happiness to happiness to others, this belief of great love will be passed down by U.D.L.

In this world, there are many sources of inspiration, such as faith. Li Jiling said that as a woman, she had the courage to abandon her success at the age of 40 and choose to start afresh because she took You Danling as the belief in her later life. In her conversation with her, she mentioned that the two most frequent words were perseverance and faith. She said that as long as the direction of the heart was guided and persisted, the world that would be read would come, and the life that lived for herself at the age of 40 will certainly be brilliant.