Strive To Promote Dual Wheel Drive In The Synthetic Leather Industry To Create A Fashion City.

Fashion synthetic leather is the proper meaning of Wenzhou's developing fashion.

Synthetic leather, as an important part of Wenzhou's "fashion capital", is also in the middle part of Wenzhou light industry chain. Upstream industries include leather, resin, various auxiliaries, wood flour and other industries. Downstream industries include shoes, clothing, bags, furniture, decoration, stationery and sports products, with an annual output value of over 130 billion.

Throughout the world, the experience of developing "fashion capital" is nothing more than two ways of driving. One is to rely on industry driven by wisdom, and the other is to rely on consumption driven by the market. Two

Synthetic leather has two advantages. It has good industrial foundation and redevelopment advantages in industry intelligence and market consumption.

On the basis of industry, Wenzhou synthetic leather has been developing and upgrading for more than 20 years. Since 2002, it has been holding the gold card of "China's synthetic leather city" for more than 10 years. It has formed and constantly improved the unique industrial chain of the whole country, ranking the highest in the industry in the whole country. It has maintained the leading position in the aspects of synthetic leather production, product technology content, brand building and industrial agglomeration degree; synthetic leather has more than 5000 market and enterprise users in China, and its sales network has spread all over the world; its export has increased year by year, and its growth has increased 40 times in 12 years. This year exports continued to warm up, of which 1-7 month exports amounted to 270 million US dollars, an increase of 3.14% over the same period, and the export volume of 1-8 was 314 million US dollars, an increase of 3.72% over the same period last year.

Nowadays, synthetic leather and green synthetic leather have become the new goals of the whole industry.

In again

In terms of advantages, Wenzhou Changfeng leathers Co., Ltd. is in partnership with University of Science and Technology of China, and has successfully developed waterborne polyurethane bass, which has been put into mass production. The products have been tested by international authoritative organizations and become a long-term supplier of IKEA group, one of the top 500 in the world.

Changfeng has become the first Wenzhou style synthetic leather and green synthetic leather to eat crabs.

Wenzhou synthetic leather Co., Ltd., Wenzhou Heli Leather Industry Co., Ltd. and Wenzhou Sheng Ao Leather Industry Co., Ltd. have also used waterborne polyurethane materials in the dry production and post-processing processes of the main products, and have been mass produced. The products have a higher cost performance. Many enterprises have also integrated fashion elements and leather products to develop and produce popular leather for market, thereby further expanding the market and winning orders.

At present, the synthetic leather industry is at a critical moment of pformation and development. We must recognize the important practical significance of creating "fashion synthetic leather", adhere to the two wheel drive of industrial intelligence and market consumption, and realize the double effect of mutual promotion between them, and strive to promote the process of creating fashion synthetic leather.

How to create fashion synthetic leather, the industry believes that we should proceed from the following three aspects:

Integrating fashion into brand and leveraging Industrial Development

Over the years, the industry has been actively carrying out the activities of "competing for famous brands, creating hundreds of brands". There are more than 50 brands of national, provincial and municipal brands. The sales value of the brand accounts for more than 38% of the sales value of the product. However, apart from the brand recognition above the provincial level, the reputation of other brands is not very high.

Such a good condition and hardware, the price of products can not go up, become one of the important bottlenecks in the development of the industry.

Insiders pointed out that synthetic leather is a new type of polymeric material. With the change of the market, the application field is becoming more and more extensive. Now the product is still sorting out the old concepts of quantity and price and thoroughly eliminating it.

The vast number of entrepreneurs should change their thinking, research and develop fashion products, carry out differentiated operation, give more fashion elements to products, and increase the added value of brand products.

Enterprises should formulate long-term plans, strive to introduce the fashionable elements of advanced developed countries, take research and development as the leading role, and brand benefit to drive industrial development.

According to the survey, some enterprises are lagging behind in their grasp of popular elements and products.

Many enterprises will try to imitate the new product after the market survey and the hot selling products, and ignore the popular change of time. After the production, many products have not been able to keep up with the trend. At this time, the enterprises will choose to deal with the price or slow down the digestion in the warehouse, and the products will not be competitive. In the long run, the enterprises will be in a passive state, go farther and farther with fashion, enter a vicious circle, lose their fashion and vitality.

In this case, it is worthwhile for us to learn from the practice of ZARA.

The so-called information conversion capability refers to the absorption and digestion of trends and indicators that are in fashion and coming soon in the consumer market, and the ability to produce products to meet the needs of consumers (customers) for the first time.

It is understood that ZARA has grasped the biggest feature of fashion change. Its design team will appear on the scene of cinemas, bars, streets and fashion shows every day, capture and summarize current trend indicators from all kinds of fashion information sources, and then try to design products that cater to the needs of consumers at the fastest speed, and they also determine the life cycle of products through consumption trends and various information, and ensure that products are at the forefront of consumption.

Implementing diversification and inject vitality into products

With the continuous upgrading and improvement of synthetic leather products, synthetic leather products are not limited to the application of baby shoes, shoes and bags, bags, etc., and are extended to furniture, decoration, automobile interior decoration, stationery and sports supplies, military supplies and other fields.

To create the fashion synthetic leather industry, we should not only pay attention to the fashion trend of traditional shoes and clothing, but also combine various popular trends, adjust the industrial structure and carry out diversified operation.

Of course, creativity is the soul of fashion.

According to the actual application of future products, enterprises should cultivate talents of fashion design, combine modern technology, strengthen creative design, launch personalized and intelligent products, and inject more vitality into products.

To promote the integration of fashion elements and traditional light industry is an important way for the Wenzhou synthetic leather industry to accelerate the creation of modern fashion industry clusters with distinctive regional characteristics.