Wenzhou Shoe Manufacturers Turn Around To Find The "Fashion Design" Fulcrum.

In the period of economic pformation and upgrading in Wenzhou, with the rapid increase of all kinds of costs and the increasingly fierce competition in the market, more and more entrepreneurs have turned their attention to industrial design.

In today's Wenzhou, Zhejiang creative (Creative store) garden, Dongou think tank, wisdom Valley, national wisdom 9 creative block Industrial Park......

These fashions and fashions pformed from old industrial areas and idle factories and warehouses are gathering a batch of industrial design companies.

They have made Wenzhou more fashionable and high-end.

Say, give me a fulcrum, I can pry the whole earth.

In the construction of the fashion capital of Wenzhou, industrial design is gradually becoming such a fulcrum, leveraging the gratifying benefits of Wenzhou's manufacturing industry.

Make products look and use

A small enterprise specializing in the production of toothbrushes, using advanced nanotechnology, produces toothbrushes that are dense and thin and sell flat.

After product shape design, sales increased by 50% in less than a year, and the products were put on the counter of WAL-MART supermarket.

What is the charisma of industrial design? The head of spark design explains that it is like taking a product from inside to outside, and then putting on a beautiful coat to make the product look and use.

This design allows enterprises to stand out in the market competition.

At the end of last year, China's Red Star Award for design innovation was announced in Beijing (Beijing store). The left bank was designed by Yongjia Heng he Jiahua Technology Co., Ltd., and the "Jinding digital welder" stands out in the more than 5000 entries. It won the highest award in China's industrial design, the Red Star Award, and became a model of joint innovation between Wenzhou design companies and enterprises.

The award reason given by the jury is very simple: the design of the product has greatly reduced the production cost of the enterprise, and the interface design of the product is more humanized and manipulative.

"Entrepreneurs believe that they have a strong R & D team and do not need industrial design. This is actually a misunderstanding."

Jiao Hejin, a teacher in the Department of industrial design at Zhejiang Industry and Trade Vocational College, said that if R & D of a telephone is developed, the direction of R & D is mainly that this phone can talk. The direction of industrial design is not only to talk, but also to make it easier to use.

Many bottlenecks are still to be cracked

In 2014, for coke alloy, it was a year of hope and excitement.

Let him see the hope is that the construction of the fashion capital of Wenzhou has been opened, and the industrial design that has always been unpopular has begun to have a real sense of going to the market and gradually being accepted by entrepreneurs.

The excitement is that Wenzhou's industrial design is just beginning and its market potential is huge.

"There are only more than 20 thousand types of lighter in Wenzhou, and the potential of industrial design market can be imagined."

Jiao Hejin said.

Although the market is promising, it is more difficult to promote industrial design than coke.

For example, some enterprises pursue the economic benefits of short and fast, and decide that entrepreneurs are unwilling to take great care in quality and function, but also care about the shape design.

Some bosses ask to design according to the prevailing market styles, direct orders, and designers become tools to follow.

Huang Songjiang, the director of the left bank design company, says that these phenomena only show that they do not really know industrial design.

Industrial design not only gives shape and color to the product, but how to redesign strategy and design products and services from the perspective of customers.

"Successful industrial design can comprehensively use material science, aesthetics, ergonomics, structure and other processing techniques to optimize the products and so on, so that it can be better used, better seen and better sold."

In fact, enterprises also have many difficulties.

Hao Ran, director of the Wenzhou design company, told reporters that many enterprises invested heavily in industrial design to design and put into operation a new product. Soon, there will be plagiarism in the market. Whether it is investigation, evidence collection or litigation, the cost of safeguarding rights can not bear the burden of enterprises. "Li Shiran"

From rejection to acceptance

Despite the difficulties and constraints of factors, more and more private enterprises in Wenzhou begin to appreciate the charm of industrial design.

From starting a business to creating a brand, every development node of you an (excellent and exclusive store) baby products company is like a mirror reflecting the growth of industrial design in Wenzhou.

Starting from the market segmentation, the founder of the "excellent" brand focuses on the design and development of the high-end baby walkers, collecting the baby's foot data, designing the foot last type database, and taking the lead in the children's shoes industry by ergonomics design.

The exquisite design has attracted many famous enterprises such as para Ba la.

Huang Xiaohua, sales director of the company, told reporters that only a few tens of dollars of ordinary children's shoes, after ergonomic design, sold them 199 yuan a pair.

"Previously, a lock making enterprise always copied the design style of others, and gradually became aware of the charm of industrial design to enhance the added value of products. Now it has become a powerful enterprise relying on independent research and development."

In addition to teaching in a college, he also owns the coke alloy of an industrial design company. He has witnessed many changes in his business from rejecting industrial design to active embrace.

The trend of catalytic industry

Transformation and upgrading of traditional industries in Wenzhou

Industrial design is ushering in spring. This is the consensus of many people in the industry.

"The environment is forcing everyone to make an essay on the added value of products, so as to enhance the competitiveness of enterprises. Industrial design is a powerful fulcrum."

Li Shiran said.

How does industrial design pry industrial upgrading? Wang Xiangru, head of Wenzhou Aishuang auto parts technology company, thinks that it is very important to identify the market entry point.

Over the past few years, the market of foreign car refurbishment has intensified. He has concentrated on the development of improved design engines, aiming at a variety of energy saving engines designed according to the performance of cars, and eventually won an overseas Bibi order.

Coke alloy more hope to enhance the upgrading of traditional industries through the industry itself.

He believes that the construction of Wenzhou fashion capital is the biggest development opportunity for the industrial design industry.

For design, the most urgent task is to make ourselves mature as soon as possible and actively integrate into the tide of industrial pformation and upgrading in Wenzhou.

And Huang Songjiang is full of confidence: "the light industry in Wenzhou is quite developed. Industrial design is to integrate local manufacturing resources for creative innovation so as to help enterprises increase their added value."

He believes that industrial design will become a booster for Wenzhou's industrial pformation and upgrading.