Seven Wolf Net Profit Fell 40% In The First Half Of The Year

September 2nd, seven wolves company recently disclosed the 2014 semi annual report. Excessive inventory and reduced orders led to the closing of stores. Main melody In addition, quality problems should not be ignored.

Net profit fell by two thousand a year, closing nearly 1000 stores within one and a half years

The 2014 semi annual report released by the seven wolves showed that the company's revenue and net profit in the first half of this year dropped sharply.

Specifically, in the first half of the year, the income was 1 billion 23 million yuan, down 28.1% from the same period last year, and realized net profit of 151 million yuan, down 41% compared with the same period last year. As of June 30th, seven wolves had 3155 stores and 347 stores in the past six months, and data showed that the company had closed 550 stores in 2013. Nearly seven thousand wolves stores disappeared in just a year and a half.

　　 Seven wolves The so-called "13 consecutive years in China leisure men's jacket market share first", and in the first half of 2014 categories of apparel business, the jacket business revenue fell the largest - compared with the same period last year fell 47%, almost cut back.

As orders for orders will be reduced, the company will expect a net loss of 30% to 50% at the end of the third quarter.

Products have been repeatedly found unqualified quality checks to be strengthened.

Think: the decline of performance on the one hand Reflect On the other hand, the quality problem of garment products of seven wolves has also been exposed by industrial and commercial quality inspection departments for many times.

In March 9, 2014, the Qingdao industrial and commercial bureau announced the list of 46 batches of substandard products. There were three problems in the sportswear of seven wolves, such as fiber falsification, color fastness to dry cleaning and nonconformity of labels.

In March 6, 2014, the Harbin industrial and commercial bureau announced in the 4 quarter of 2013 on the circulation of shoes quality monitoring results showed that the seven wolves brand shoes were judged to be unqualified.

In January 2014, the Tianjin City Industrial and commercial bureau released socks quality inspection announcement, seven wolves products were detected pH value is not qualified. Consumers are reminded that the pH on the surface of human skin is weakly acidic. The pH value of clothing is over standard, which will affect the acid-base environment of human skin, destroy the bacterial balance on the skin surface, and cause skin allergies and other diseases.

In March 2013, the Guangzhou industrial and commercial bureau announced the results of random sampling of hot clothing during the Spring Festival.