From "Brand" To "Famous Brand" To "Brand" And "Internationalization"

With the government's policy of actively promoting domestic brands to the international market, Bosideng bought the British menswear brand Greenwoods as early as 2012, and entered the international market in an all-round way.

Decades of trials and hardships have seen Bosideng pform from the unknown brand to the world famous brand, and pformed from a small garment factory into an unshaken Bosideng International Holding Group.

From "

Transmutation to "famous brand"

In 1976, Gao Dekang, a 24 year old villager in the village of Bai Jing, Changshu, Jiangsu, set up sewing groups with 11 farmers and tailor 8 sewing machines with his tailor skills from his father.

Soon after that, Gao Dekang set up a garment factory and began to work.

In 1984, the factory converted to the down label production. At this time, Gao Dekang was keenly aware of the great potential of the down jacket Market.

3 years later, Gao Dekang built his first factory building.

At the end of 1991, Gao Dekang officially registered his own brand "Bosideng".

After more than 30 years of metamorphosis, the small garment factory that was originally out of the mountain village is no longer the same today.

Bosideng International Holdings Limited is one of the local brands that have successfully promoted international brands. This is due to the constant development of Bosideng's marketable products adapted to mass consumption, expanding market share and enhancing the popularity and reputation of Bosideng brand, so as to win by quality.

Now Bosten,

A huge down jacket empire.

In Bosideng's down jacket plate, Bosideng, Xue Zhong Fei, Kang Bo, ice cream and other four brands almost cover the consumers of all levels of high school and low end.

Bosideng brand is positioned in the middle and high grade, and its target customers are those with strong consuming power and fashionable fashion design. The snow brand is designed to cater to the energetic young customers. The two brands of KangBo and ice cream provide traditional men's down garments and colorful women's youth down garments, which are all focused on the mass market.

35 years of continuous innovation and development, and finally created a world-class business scale and "made in China" brand miracle in the narrow down garment category: the champion of China's down garment market in 16 years; the market share of its brand portfolio (Bosideng, Xue Zhong Fei, Kang Bo, Bing Jie, etc.) reached 40%; the annual output of down garments accounted for 1/3 of the global market; in recent years, the foreign trade business continued to grow rapidly.

During the vigorous development of China's garment industry in the past 20 years, Bosideng played an irreplaceable role in guiding and demonstrating its lofty sense of honor and strong sense of mission, including the successful development of the upstream and downstream industry chain, and helping hundreds of thousands of people get rich together.

What is most valuable is that as a banner of the textile and garment industry, Bosideng always publicized its inherent brand awareness, successfully developed its own position in the market of developed countries with its own brand, original design, quality control and innovative development, and established a good image of high-end products in Europe and America.

For the Chinese clothing industry and the Chinese manufacturing industry that have not yet stepped out of the value depressions, we have made a successful path to realize the evolution from "civilian brand" to "famous brand".

From "keep warm and keep warm" to lead the fashion trend

When the Bosideng group was awarded the China Industrial awards, Gao Dekang, NPC deputy and chairman of Bosideng, said: "Chinese industry needs independent innovation, and Chinese fashion calls for star brands."

As for the future down jacket, according to the consumers' demands, the function of the down jacket will inevitably turn from the pure cold to warm to the aesthetic.

The distinctive feather clothes will be new and new, and the emphasis on the expression of personality is also a major feature of the consumer in the new age.

Bosideng always adheres to the concept of "conform to the trend of the times and meet the needs of the masses" in the development of new products. Although Bosideng is famous for its down jacket Market, it realizes that cold resistance is no longer the sole purpose of people to wear down coats. Fashion will become the mainstream of down coats.

This change includes the implementation of a series of design oriented brand building projects: introduction of design talents, research of fashion trends at home and abroad, change of traditional design concepts and bold innovation.

Bosideng has opened a broad space for feather clothing in product development.