Interview With Bear B Qi Brand Children'S Wear Luo Chairman

With the growing share of bear B brand children's clothing in the market, the headquarters company has also issued a series of corresponding policies and rebates.

Some time ago, reporters learned that

In order to meet the needs of development, the brand headquarters reconstructed the new business mode.

So this time, the reporter interviewed the chairman of the bear B Qi children's clothing brand.

Q: Luo chairman, thank you very much for taking the time to accept our interview.

I remember the Coca Cola Co founder said this: "even if my business burns overnight, if my brand is still there, I will be able to resume production immediately".

Do you have such a famous slogan or slogan? When was the baby bear B Qi brand children's clothing produced? How long has it been so far? Can you share with us the story of the development of bear B Qi brand children's clothing?

Answer: Xiao Qi B Qi children's wear is one of Foshan Dong Xuan Clothing Co., Ltd.

The company was founded in 1994 and has a history of nearly twenty years.

"B BEAR" (BEST baby) brand children's clothing style comes from the top children's clothing of European and Korean fashion. It is a fashionable fashion, a happy and dreamy children's clothing brand.

Q: how do you understand the two words of "brand" for the strength of brand belief? What kind of market positioning does the bear B Qi brand have?

Answer: "brand" is not only a product, a service; it is more important for consumers to recognize it; it also includes the recognition of enterprise values and corporate culture.

"Xiao bear B Qi" is China's top ten children's wear brand. Its market positioning is based on the first tier, second tier cities and large and medium-sized townships in China, upgrading to high consumption cities and developing to low and middle consumption towns.

Q: "the more famous brands are, the easier it is to gain higher market share and easier to form scale advantages, industry influence and discourse power."

How do you understand this?

A: there is some truth in this sentence; but in this era of diversified consumption, the market is getting smaller and smaller.

In the future, those who can really seize the market and have the right to speak are those companies that dig deep into the market, segment the market, and provide the public with unique products and services.

Q: when it comes to children's wear brands,

How do you think about the relationship between these three? How do you think the brand identity of consumers should be enhanced? How do you think about the relationship between the three?

Answer: the purpose of brand positioning is to pform consumers' cognition of products into brand awareness, which is conducive to the correct understanding of potential consumers' brand.

Good brand positioning is the premise of successful brand management, and plays a guiding role for enterprises to occupy the market and expand the market.

Brand positioning determines the product entity and operation mode.

If we want to enhance the brand identity of consumers, we must create our own unique corporate culture, brand connotation, reputation, and provide consumers with quality products and services.

Q: from weak to strong, the process of development of an enterprise is a process of brand scale creation. Do you think the brand value of an enterprise is equal to the wealth of an enterprise? Why?

A: Yes, brand value is a great asset for enterprises. The words of ASA G Candler, "even if my business burns up overnight, as long as my brand is still there, I will be able to resume production immediately", which is a good indication of the importance of brand value.

Q: now facing the pition period of children's clothing industry, some children's clothing brands in China are facing the bottleneck of development. Do you think this is a strategic opportunity to develop the brand economy? What kind of brand strategy will your brand B bear bear to achieve long-term development?

A: Yes, this is a strategic opportunity to develop the brand economy.

The bear B Qi brand has a history of twenty years. The company has introduced advanced international business management concepts and design concepts, set up its own product research and development center, operation center, production center and logistics distribution base.

By 2014, the bear B Qi brand has entered the second five year plan.

In this plan, the bear B Qi brand will remodel its new business model and achieve a longer term development with a brand new strategy.

Q: Forbes magazine and world brand lab have released top ranking list of top clothing brands respectively. Over 60% of the brands originated in Europe.

And these top garment brands have been accumulated over the past hundred years and accumulated over the past hundred years. How do you think we can break through the development of China's top garment brands for the brand development line of our garment enterprises?

Answer: our clothing enterprises, especially children's clothing enterprises, are still in the developing stage. If we want to compete with international brands, we must attach importance to product innovation and research and development.

Clothing companies not only provide products, but also identify services and brands.

Only by establishing our own brand and expanding the influence of our brand can we develop the top garment brand that belongs to China.

Thank you very much for chairman Luo's acceptance of our exclusive interview. I believe your brand dream will be realized under the joint efforts of the team. I believe your dream will shine brilliantly in the development of the brand, and wish the little bear B Qi brand children's clothing to develop better and faster.