Amazon Challenges Paypal To Launch Mobile Payment Services To Small And Medium Retailers

< p > USA < a href= "//www.sjfzxm.com/news/index_c.asp" > Amazon < /a > (Amazon.com) in August 13th, a payment service for small and medium a href= "//www.sjfzxm.com/news/index_c.asp" > retailer < /a > was released. When a small device is installed on mobile terminals such as smart phones, it can replace cash registers for settlement. Amazon will charge a 2.5% service charge to small retailers that use the service, the lowest in the industry. < /p >
According to the report of < p > August 15th, Amazon Co (Amazon) released a credit card reader on 13 and a App designed for local businesses to facilitate consumers to pay for their purchases by mobile phones and tablet computers, symbolizing that the Internet retail giant has further stepped into the field of physical retailing and mobile payment. < /p >
< p > this mobile payment service is called "Local Register", mainly targeting small retailers and mobile dining cars. This will enable Amazon to enter the increasingly crowded market and meet a large number of competitors, such as PayPal of the giant eBay, Square of the start-up company, and the traditional payment system. Apple, Google and other technology giants seem to be stepping up investment in mobile payments. < /p >
"P" analysts say the new service target loclocks the entity retailer, allowing Amazon to obtain consumer information from offline shoppers and help Amazon to expand the new guest layer. Official data show that sales of physical stores still account for more than 90% of the total retail sales in the US. But Amazon's online shopping business and some stores looting business, it is necessary to overcome these industry's distrust. < /p >
< p > to attract users, Amazon offered a low price strategy and advertised low fees, hoping to win the favor of small businesses. Amazon's new service charges only 1.75% of its initial fee, which is less than 2.75% of Square and 2.7% of PayPal, which is applicable to all participants before the end of October, and the discount time extends to January 2016. In comparison, the traditional credit card operators charge up to 3% for each transaction. < /p >
< p > 451 Mcgee, an analyst with research company, said: "Amazon does not want to make money by payment processing, but rather has to place cards in the physical retail sector. After all, most of the business transactions today are in physical stores." < /p >
< p > provide small and medium-sized store card printing machine, insert customer's smart phone and tablet PC can quickly pay for shopping, this action payment mode is Square fry, now in the United States coffee shop, fast food car and other places commonly used. Amazon's services are also in accordance with the law. It is based on the technology of dealing with shopping orders on its own website, and provides free App to the business, and the fee for the card reader is 10 dollars, but it will be returned to the store account with the first transaction cost of $10, and it will be free as a card reader. < /p >
Sebastian, analyst at P > R.W.Baird, said Amazon's move "hints that the line between business and payment is increasingly blurred, and Amazon will eventually compete with eBay/PayPal, Google and apple in the mobile payment field." < /p >
< p > Amazon moves into the field of action payment, with the rapid growth of the mobile payment industry. The International Data Information Corporation (IDC) estimates that the global action payment market will exceed 1 trillion dollars in the next five years, covering various forms of mobile payments, such as buying products and funds transfer on the Internet through mobile phones or tablet computers. Amazon shares rose 1.6% to $331.36 in 14 days. < /p >
< p > except for Amazon mobile phones and other terminals, the terminals of other enterprises such as a href= "//www.sjfzxm.com/news/index_c.asp" > Apple < /a > can also install this device. This device also has the function of analyzing customer purchase behavior. Amazon has also set up a 24 hour customer service window to help small retailers solve the problems they encounter when using the service. At present, the PayPal fee charged by the large enterprises in the US payment enterprises is 2.7%, and the fee charged by Square is 2.75%. As Amazon enters the field, the competition between payment companies may be reduced, and competition will become increasingly fierce. < /p >