E-Commerce Mature Sales Mode To Boost The Garment Industry To Accelerate Pformation

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< p > > a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > garment industry is the traditional pillar industry in our city. In the process of promoting industrial development, our city makes full use of the platform of the provincial e-commerce demonstration base, guides and promotes the pformation of marketing mode of textile and garment enterprises, and promotes the informatization of garment processing enterprises, and promotes the pformation and upgrading of textile and garment industry.

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< p > duck duck joint stock company is a leading textile and garment enterprise with decades of development in China. It has many well-known "brand names" such as famous trademarks in China.

But in recent years, due to the increasingly fierce market competition, especially the vigorous rise of Internet marketing, there has been a great market impact on ducks and ducks, which are mainly traditional marketing models such as physical stores.

In order to enable enterprises to achieve pformation and upgrading as soon as possible, two years ago, ducks and ducks started with the pformation of sales mode, relying fully on their brand advantages, actively promoting e-commerce, and further expanding product reputation and market share, so that enterprises can win maximum benefits in fierce competition.

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< p > it is understood that from the beginning of August 2012 to now, in the past two years, the duck duck business team has developed from the first few people to nearly 100 people, and the mode of e-commerce sales is maturing. Online sales account for an increasing proportion of the total market share of the entire enterprise.

In this regard, Tao Zhiqiang, the electronic business center manager of the company, said: "e-commerce has a certain advantage over traditional marketing mode. It can not only reduce the cost of some sales, improve the exposure of the product, but also provide strong data support for the production of the enterprise.

For example, last year, our "double eleven" achieved a sales volume of 15 million yuan, which provided scientific data reference for the production after the enterprise.

It is estimated that this year we can achieve 150 million yuan in e-commerce sales. "

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< p > textile and garment is one of the traditional pillar industries in our city. At present, there are nearly 300 garment enterprises in our city.

In the past, due to the relatively simple structure of products and sales mode, most enterprises had a phenomenon of "relying on heaven for food".

In order to break this situation, our city put forward the strategy of "developing the down garment industry in an all-round way". Based on strengthening technological innovation and speeding up the upgrading of equipment, we should give full play to the platform of the provincial e-commerce demonstration base, actively introduce the new sales mode of e-commerce, guide enterprises to change the traditional sales concept, expand sales channels, further expand market efficiency and brand influence, and strive to promote the pformation and upgrading of garment enterprises.

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< p > at the same time, according to the actual situation, our city has made efforts to build e-commerce industrial parks, improved logistics and other infrastructure facilities, and has formulated a series of preferential measures for garment enterprises willing to enter the park or develop e-commerce. It has actively helped enterprises implement e-commerce sales, and promoted the integration development of a href= "//www.sjfzxm.com/news/index_f.asp" > market < /a > and invisible online market, and successfully developed a group of enterprises with own brands, such as duck and Xinglong clothes, successfully pformed and realized e-commerce marketing.

Up to now, there are nearly 70 garment enterprises in the city, and it is expected that online sales will reach 400 million yuan this year.

E-commerce, a new sales model, will become an important promoter of our textile and garment enterprises to enhance their efficiency and speed up pformation and upgrading.

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