Daphne'S Same Store Sales Fell 2.4% In The Two Quarter.

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< p > Daphne International Holdings Limited (0210.HK) < a href= "//www.sjfzxm.com/" > Daphne < /a > International Holding Co., Ltd. 18 days after the issuance of the Hong Kong stock after the 2014 quarter of fiscal year two quarter unaudited earnings report, as of the two quarter of June 30, 2014, Daphne group core brand business in the same store sales 2.4% decline, the overall decline in the first half of 5.5%.

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< p > > as of the two quarter of June 30, 2014, < a href= "//www.sjfzxm.com/" > Daphne < /a >, the group closed 32 stores, including 6 direct battalions and 26 retailers. In the first half of this year, a total of 85 stores were closed, of which 18 were directly operated and 67 were joined.

The average selling price in the two quarter was basically the same as that in the same period last year, making the gross margin decline in the quarter narrowed compared with the first quarter. In the first quarter, Daphne group's interest rate was depressed due to the liquidation of inventory.

However, in the two quarter, Daphne group also cleaned up over the past stock, because the overall gross margin of the core brand business fell, and the progress of the product was in line with expectations.

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< p > Daphne said the introduction of South Korean actress Gianna Jun Gianna Jun will help improve the flow of shops.

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< p > Daphne on Friday (0210.HK) < a href= "//www.sjfzxm.com/" > Daphne < /a > share price fell 3.24% to HK $2.99, so far this year, the share price has dropped by about 12%.

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< p > < strong > brand introduction < /strong > < /p >

< p > "Daphne" comes from Greek mythology, so Daphne's LOGO design uses many Greek elements, and Daphne's D is the basic element.

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< p > the love myth of Greek goddess Daphne and Sun God Apollo is the theme of Daphne space design. "I hope that every woman stepping into Daphne is like talking about a love affair, experiencing a gorgeous drama, and even finding her true self, so no matter today's girl or tomorrow woman, the confident woman will be led by Daphne."

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< p > the symbol of women's shoes is so simple and generous that it gives people a simple, clean and simple thing. With the myth, its logo design uses Greek elements to put a veil on Daphne.

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< p > love is an everlasting theme. Myth endows the brand with magical charm. It also gives Daphne the design space. Every woman wants to talk about a gorgeous love affair. Daphne grabs the feminine mentality, integrates the elements of myth into the shoes, and combines modern fashion elements. It is bold to innovate, making every effort to create a pair of shoes for women, so that every woman wearing Daphne shoes can find her true self and recover confidence from it.

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