The Goal Of China'S Footwear Industry: The Top Of The World Footwear Industry

In the layout of the global footwear industry, China is undoubtedly the most powerful large legion, because in the global annual output of 15 billion pairs of shoes, "China made" has more than 10 billion pairs.

The pfer crisis of China's footwear industry and the urgency of industrial upgrading, and how the new pattern of global footwear industry has changed, has become the focus of attention of the global industry.

In recent years, China's footwear industry is facing severe challenges due to many factors such as barriers to international trade, appreciation of the renminbi, rising prices of raw materials and labor shortages.

Under such circumstances, how can China's footwear industry maintain the status of the largest shoe producing and exporting country in the world?

How to move from the low-end market to the high-end market?

How to change from quantity to quality and efficiency?

China is the largest shoe producing country and exporter in the world. From a global perspective, the world's largest shoemaking countries are Asia's China, India, Vietnam, Indonesia and Thailand, Italy, Spain and Portugal, as well as Brazil, South America.

There are 3-4 000 shoe making enterprises in the world, and nearly 10 million employees in shoe making industry, footwear industry, shoe machine and other related industries.

China is the largest shoe producing country and exporter in the world.

In recent years, China has produced over 10 billion pairs of shoes each year, accounting for 66% of the total global shoe making. It is the largest footwear manufacturing base in the world and the largest footwear exporter in the world.

In 2007, China's footwear exports amounted to US $25 billion 310 million, and exports accounted for more than 50% of the world's total exports.

India is the second largest footwear producer in the world after China.

At present, India has about 2 billion pairs of shoes annually, about 4000 shoemaking and related enterprises, of which about 500 are large enterprises and 3500 are small and medium-sized enterprises.

Small and medium-sized enterprises account for about 60% to 65% of the total output of footwear in India. Large enterprises generally provide high quality products, mainly for international brand processing.

Brazil is the third largest producer of shoes in the world. The quality and price of women's shoes occupy an important share in the world. At present, there are 7200 shoe making enterprises in Brazil, with 300 thousand employees, 700 million pairs of shoes per year, and 180 million pairs of annual export shoes.

Vietnam is the fourth largest shoemaking country in the world, with about 400 shoemaking enterprises and about 500 thousand employees.

Vietnam now produces 4-6 billion pairs of shoes, 90% of which are exported.

In 2006, the total value of Vietnam's footwear exports was $3 billion 550 million; in 2007, the total value of footwear exports reached 3 billion 200 million US dollars, up 9.9% over the same period last year.

Italy is the most important old shoe making country in Europe and the world. At present, about more than 200 million pairs of shoes are produced annually, and 51% of the products are located in the high-end market.

Spain is the second largest footwear producer in the European Union.

The annual output of the country is around 100 million pairs, because the competition between Asian countries and Latin American countries has completely changed the business strategy of the Spanish shoe industry.

Today, they have shifted their product positioning from the main middle shift to the high-end products with high quality design projects.

The Spanish footwear industry has shifted from low-cost production centers to one of the world's middle end and high-end footwear production sites.

Portugal is also an important footwear producing country in Europe.

In 2003, there were 1900 shoemaking enterprises, with an annual output of 91 million 800 thousand pairs, which has been decreasing in recent years.

Most of the Portuguese shoe factories are mainly made up of shoe manufacturers in Italy and other countries. The products are mainly medium and low grade.

With the intensification of competition in the international market and the pfer of industries, the Portuguese footwear industry has begun to relocate after a period of recession, moving towards the middle and high-end products, advocating self design, building its own brand and developing the international market.

China is also the most potential market for shoe products. On the one hand, on the one hand, the economic crisis started at the end of 2008 makes the European and American markets shrink continuously. On the other hand, with the development of economy and the improvement of people's living standard, the consumption ability and consciousness of some Asian countries are constantly increasing, and the consumption market of shoes products has a great growth space. China will be the most potential market for shoes product consumption, and it is also the most potential target market for the export of footwear products.

In the aspect of footwear consumption market, the main consumer market of global footwear products is concentrated in two categories. One is the economically developed countries and regions, such as the United States, the European Union, Japan, Canada, and other countries and regions with large population, such as China, India, Brazil, Indonesia and so on.

According to international statistics, after entering twenty-first Century, the top 10 footwear consumers in the world are: China, the United States, India, Japan, Brazil, Indonesia, France, Germany, the United Kingdom and Pakistan.

In these countries, China, India, Brazil, Indonesia and other countries have a large population and have a huge consumption market for footwear products. But at the same time, these countries have a large number of shoe making enterprises, whose products can meet most domestic needs and have little demand for external products.

During the 10 years, China's footwear industry continued to grow. Footwear industry is a labor-intensive industry. Its development and pfer are affected and restricted by many factors such as land resources, labor costs, raw material supply, environmental protection and sales market.

Because of the pursuit of profit maximization in the world's major consumer markets and footwear manufacturers, wholesalers and retailers, we must take into account the important factors mentioned above, making the focus of the global footwear industry constantly shifting.

The center of the early global footwear industry in Europe, Italy, Spain, Portugal and other countries, began in 60s and 70s twentieth Century to the relatively low cost of Japan and South Korea and other countries and regions.

In the late twentieth Century and early 90s of the 80 dynasties, it moved to the coastal areas of the mainland of China, where land labor costs were cheaper, industrial resources were richer and investment environment was more perfect.

By 1996, China has become the world's largest footwear production and export country.

In the next 10 years, China's shoemaking industry is thriving, growing and growing every year with the growth rate of 10%-20%.

During this period, the market of Vietnam and India also provided the international footwear giant with another choice of labor resources and low cost industries, thus making the footwear industry in two regions develop rapidly.

So far, Asian countries including China, Vietnam, India, Indonesia and Thailand have provided more than 85% footwear products to the global market and become the center of the global footwear industry.

China's footwear industry has many advantages but fierce competition. After nearly 20 years of development, China's footwear industry has built up a perfect upstream and downstream industrial chain with the advantage of high-quality investment environment and labor resources advantages, forming various industrial clusters of footwear production, establishing a complete market for footwear products and shoe materials, and R & D centers and information centers for footwear.

Although China's footwear industry is also facing the influence of domestic policy factors and rising labor costs, as well as from India, Brazil, Vietnam, Indonesia and other countries in the competition of low and medium footwear, Italy, Spain, Portugal and other countries compete in high-end shoes, but the comprehensive competitive advantage of China's footwear industry is still unmatched by other countries.

Although India has a large population, vast land and almost the same price as China, it is still difficult to compete with China in terms of raw materials matching, industrial foundation and industrial workers.

Although Vietnam is the first choice for China's footwear industry, especially Taiwanese shoe factories, with the increase of Vietnamese shoe factories, the cost of labor and land will surpass that of the mainland of China, while Vietnam's raw material supply, industrial foundation and domestic market potential are more difficult to compare with China.

As the official of the United Nations Industrial secretary said, for a long time, it is difficult to find a better country for shoes development than China.

Long Yongguo, Secretary General of the Boao forum for Asia, also believes that at least for a long time, China's footwear industry will not be pferred to other countries.

Of course, in the current situation, some of them are not suitable for the shoe factories that do not continue to develop in the new environment.

China's footwear industry will take the road of pformation from quantity to efficiency. China's footwear industry has a long history. With the tide of reform and opening up, China has undertaken the shift of the international footwear industry, and has become the world's largest footwear production center and sales center. It has formed a very perfect production chain and industrial development platform, and has basically occupied the middle and low end shoe products market. The traditional shoe making powers such as Italy, Spain and Portugal have abandoned the middle and low end market, and have all shifted to high-end market. Brazil's shoe making industry in South America has begun to turn to high-end market.

This is a trend of international industrial development.

Most of China's shoemaking industry is concentrated in the southeast coastal areas, and now it is also facing the problems of rising labor costs, tight electricity supply, rising raw material prices and stringent environmental requirements. Some shoe factories (mainly large factories or non-standard small factories) are faced with the choice of closing and pferring, and some shoe factories are closing down or moving to other places.

Although the competitive advantage of China's footwear industry is obvious, how to adapt to changes in the international market and domestic environment and grasp the opportunities for market development is also a reality that the industry has to face.

According to the analysis of relevant experts in the industry, the development of China's footwear industry is bound to move from the low-end market to the high-end market, from quantity to quality and efficiency. Upgrading and upgrading is the way to go. Therefore, in terms of quantity, the production and export volume of China's footwear industry may decline in the future, but the quality will be improved, and the price of products and the total value of exports will continue to grow.

Second, the industry pformation and pfer of China's footwear industry is the trend of the times. Some enterprises with strong innovation and standardization will move towards the road of industrial upgrading. Some enterprises that rely on the cost of production will be pferred to the mainland where the cost of production is more advantageous. For example, the footwear industry in the Pearl River Delta of Guangdong has begun to shift to the relatively backward areas of the East and West wings, and the footwear industry in Wenzhou has shifted to the western region.

Third, the industrial layout is more reasonable.

After the big shuffling of the industrial adjustment, the industrial layout of the Chinese shoe industry will be more reasonable.

For example, the footwear industry in Guangdong's Pearl River Delta will form a new pattern. Dongguan will form the international middle and high-end shoe products processing base and the international shoe industry headquarters base; Guangzhou will form the exhibition center and R & D center of the International Trade Center for shoes and shoe materials; Heshan and Wenzhou will form the foundation for men's shoes production; Huidong and Chengdu will form the production base for women's shoes; and the export base of craft shoes processing will be formed in Chaozhou and Jieyang areas.

And Fujian Quanzhou Jinjiang area to form a global sports shoes production base.

Fourth, the domestic market continues to expand. China itself is a huge consumer market with a population of 1 billion 300 million. At present, China has only 1.7 pairs of shoes per person per year. In the next few years, China's per capita consumption of footwear has increased to 3-4 pairs. It is entirely possible for China's powerful shoe making enterprises to improve their product design and independent innovation capability, to establish, cultivate and develop their own brands and establish marketing channels in the domestic market, so as to better expand the domestic market.

Fifth, create a brand and expand the international market.

Chinese shoes occupy an important market share in the international market, but brands are not Chinese enterprises. Most of them are processed and OEM. With the adjustment of industrial structure and the intensification of market competition, China should speed up the creation of its own brand and marketing channels in the international market, gain more profit margins and create greater industrial advantages.

The future development goal of China's shoemaking industry should be the internationalization of the industry and the globalization of the market.

In the game with the world footwear industry, if China's footwear industry can base itself on the domestic market, ensure the survival and development of the industry, develop the global brand and pipeline, enhance the capability of independent innovation, and promote the upgrading of information, technology, marketing and other aspects, so as to realize the sustainable development of the footwear industry.

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