Clothing Inventory Digestion War: Expand And Clean Up The Stock Business Group

< p > > a href= "http://sjfzxm.com/news/index_f.asp" > Dongguan < /a > Humen is an important base for Chinese clothing business. There are more than 5000 e-commerce enterprises and self-employed persons in Humen. In 2013, the volume of e-commerce pactions was as high as 21 billion 900 million yuan, and the inventory with the increase of trading volume was just like a cancer.

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< p > what is the biggest pain point of clothing enterprises? It is not sales, not profit points, but inventory.

"The most worthless part of clothing industry is inventory", which is popular in the industry.

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< p > for apparel industry, high inventory will not only reduce the turnover rate of enterprises, but also bring extra cost to enterprises under the background of continuous storage and pportation costs.

Moreover, the longer it dragged on, the harder the clothes in the warehouse could turn into profits.

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< p > in addition to discounts, promotions, online sales, inventory clearing companies and small cities in pition, it has become a common practice for companies to clear inventories.

This highlights the value of inventory clearing companies.

Recently, the largest clear inventory e-commerce platform in China appeared in Dongguan, Guangdong.

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"P", "P", Humen is an important base for electric business of Chinese clothing [0.00% fund research and research. In Humen, there are more than 5000 e-commerce enterprises and individuals engaged in clothing. The volume of e-commerce pactions in 2013 is as high as 21 billion 900 million yuan.

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< p > Dongguan has its own brand of clothing enterprises have a lot of inventory, some enterprises stock is more than 50%, almost to the enterprise into bankruptcy.

These months are the time for major brands to hold autumn and winter orders, but under the situation that the order is increasing, the backlog of stocks in the warehouse has become a heart defect for entrepreneurs.

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< p > huge inventory not only engulfed the cash flow of enterprises, but also caused resistance to the expansion of brands and the development of channels.

And how to digest high inventory is testing the survival wisdom of clothing enterprises.

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< p > in the face of the tight line of clothing inventory, Dongguan Humen clothing business wants to build the most clear inventory B2B platform in China, which is located in the "Qing Yi City". It is positioned as "the last stop of the O2O service industry inventory platform", specializing in the inventory market of garment enterprises, hoping to gain advantage in the competition with the Jiangsu and Zhejiang electric power predators through geographical advantages close to the origin.

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< p > Ching Yi city officially put into R & D platform in April this year. The ceremony will be held in June. The next 3 to 5 years plan will be the last stop of O2O industry in the inventory platform.

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< p > domestic clothing enterprises do not exclude these "inventory digestible experts". If the inventory is too large, Brand Company has no special channels to digest, then it can only be used to digest inventory companies.

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< p > inventory replenish companies to some extent fill the market demand gap caused by the imbalance between supply and demand, which can not only promote the healthy operation of the market, but also expand and supplement the blank market.

"Clothes are not good or bad, they are all collected, and they are generous, tens of thousands, and hundreds of thousands of pieces of land. They often collect goods from the entire warehouse.

Sometimes when you meet a big warehouse, if a person can't get it, he will join other bosses in partnership. "

Some people say.

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< p > however, this mode is not perfect.

It is very important for successful online stores to maintain repeat purchase rate, but inventory products can not make consumers more interested.

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If P is to achieve sales volume on the Internet, it is very important that new styles come out continuously to attract consumers to keep buying.

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< p > relying on simple digestion inventory, it is difficult to protect the brand loyalty of customers. Moreover, if enterprises only regard Internet sales as a discount and inventory elimination channel, they will sometimes impact the offline channels and have a negative impact on the brand image of clothing.

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