Jinba Men'S World Cup

More brand new, let the film go online

In front of the silent but slightly mysterious black background, a mature man, dressed in a short dark blue jacket, wanders around, elegant and courteous, attentive and extraordinary. At this moment, even time does not exist. There is only a man and a jacket to talk about quality, attitude and pursuit, which are related to men This one Men's wear 2014 brand new brand image advertising film entered the CCTV evening prime time "quietly new", although there was no any publicity warm-up before, but this unique style, well-made high-quality brand advertising film has received extensive attention and hot comments.

"If an idea can't be expressed in a simple way, you should consider abandoning it." This is the words of the French writer wolfnag, which is also printed in Strong bully Brand new members of the advertising team. In order to clearly interpret the brand proposition of "better version, better jacket" and show the advantages of Jinba brand in the style of jacket, Jinba men's wear boldly tries to return to the original shooting concept, conceals all creative skills in the shooting process, lets jacket speak by itself, and let the audience see the quality of Jinba jacket through different angles and details. {page_ break}

Simple concept does not mean casual. In fact, behind this advertisement, it relies on the most rigorous and cautious team to promote. The simple vision that seems to be unimportant is actually the intention of every effort. First of all, the shooting team of this commercial film can be said to be "super luxury" -- in recent years, it has been highly praised by Hugo Boss, Christian Dior, Givenchy, EST é elauder, Elle, Calvin Klein, Marcus, a famous fashion director favored by Fendi and other famous brands, has cooperated with almost all the top men's fashion designers and brands in the world since his debut, and is known as the "most classic model of men's model" Male model Alex Lundqvist, working with the strongest creative production teams in China and the United States, shot and produced in New York. In order to ensure the highest quality of the film, red's 6K film is designed to show the highest quality of the film. {page_ break}

In addition to the good intentions of shooting and making, this brand-new advertising film also spared no effort in communication. It is reported that, after the preliminary screening of a set of fresh food on CCTV, Jinba also launched this advertisement in the Golden advertising period of the world cup live broadcast from June 13, 2014 in Brazil.

According to Jinba Men's wear brand Since then, the company has been making full use of the mass media resources to introduce the brand. Besides, it will also make full use of the mass media investment to promote the brand All round communication.