Tips To Improve Personal Marketing Awareness

Recently, I have been thinking about a problem, that is, no matter where I go, it will attract the attention of others, and wherever I am, others will find me in everything. cooperation I am a bit proud of it, which is what I am a little bit proud of. It may be the effect of personal marketing in the mobile Internet era. Actually, for myself, I have not done any personal marketing, but I have attracted the attention of many people. On the one hand, I have been mixed up in this industry for a long time, and I have many people who know me. On the one hand, I often write articles, and also affect some people. On the other hand, I often help people. I often use personal resources to help people, so that I often meet, someone asks me for tickets, and brings them into the field, and so on. I can not calculate how many people I have helped, but I know that there are CEO, investors, managers, new people and so on. Some of them are asking for help. Some invite me to join salon. Of course, there will be people I don't know who will join me. While I feel the benefits of such personal popularity, I am also thinking about personal marketing in this industry.

I find that marketing is becoming more and more popular at the spiritual level. For example, a person can bring a lot of cooperation, opportunities and ties. The market leader of the company that I worked for is a famous person who is a mix of circles. This is the fame. He brings me a lot of cooperation. Others often know his name and my pleasant cooperation, which brings a lot of traffic and brand promotion to the company's products. At the same time, he also knows a lot of media friends. They have done a lot of publicity to the company for free, and also made the brand awareness of the company greatly improved. Here, I temporarily referred to the personal marketing resources as personal marketing dividends.

When I think about this personal marketing bonus, I find that when personal popularity is greater than the company's reputation, personal marketing dividends will export a lot of resources to the company. Often listening to friends say that since XXX came to bring a lot of cooperation to the company, these are the output of people's marketing dividends, of course, when the company's brand is greater than personal popularity, personal marketing bonus will superimpose the company's brand, for example, some famous people in BAT companies, and their affiliate have more or less played a superposition effect on the company's product influence. Personal marketing dividends have accelerated the development of the company.

What is behind the personal marketing dividend? Behind the personal marketing dividend is the spread of positive energy cultural spirit. No matter how many people we know, we have a lot of fame. Others always think of this person. In fact, it is another person's approval of personal matters, speech and character. This kind of character affects people he knows, and no matter where he goes, his character will influence and spread to people he knows. For example, when I was a leader, I used to be a colleague. This kind of character belongs to the spirit of culture and spirit, and must be positive energy. Negative energy or malicious energy are all excluded.

Of course, this positive spiritual culture is only the first stage of communication, and also the first level, which can not bring dividends to you. Just like everyone else knows you, others do not necessarily recognize you, or you do nothing, do not give value to others, these behaviors can not help you, so let others recognize you and remember you. For example, when you get recognition from an industry friend, he will have any opportunity to think of you. He will introduce many friends to you, including cooperation, meetings, etc. in such a case, this is the success of personal marketing. Your personal popularity will bring more opportunities for you and your company.

Finally, I wrote so much about myself. Marketing Bonus benefits, I also want to write personal experience based on how to create your personal marketing visibility, specifically, I take the mobile Internet circle as an example to make a simple analysis.

1. help others more than ask for rewards. The mobile Internet is a small circle. You should help others without asking for rewards. If you help others, you always want to be rewarded. The final result will make you very disappointed. So when you help others, you don't ask for rewards. Stick to it. After a year, those who you have helped will surely give you important returns.

2. make more friends and talk less about business. Sharon, who once participated in a mobile Internet, gave me a very bad impression. On the stage, the guests said, "the atmosphere of the business is very bad. The first sentence after some business cards change is to ask what channel you are, obviously it is about business." If I have a business, I will do it for you. I can tell you that I will give it to my friends, or anyone I know, anyone, because there is no trust between strangers. You don't even remember other people's names. You never even see one side. Why should others give you good resources? So I seldom talk business with people on the first meeting. Many friends I have known for a long time. I have never talked about business. For example, I used to do two-dimensional code. Later, many friends or their friends came to me to cooperate with me, and remember a sentence, when you have more friends in the industry, the business will automatically find you.

3. speak more and write more. Many people in the mobile Internet industry will write manuscripts, especially those who are in the market. The marketing directors of several famous small teams will basically write manuscripts, and their writing is not general. People from the industry write manuscripts. On the one hand, they are very professional and readable from the inside of the industry. On the one hand, they can also bring some publicity to the company. For example, my manuscript has been picked up by the national security center and the provincial security center, which is an example of the elevation of the company's height, and this incident has attracted CCTV's report. In addition, an industry article was reprinted by more than more than 150 media, and I read more than 150 thousand of my reading volume. So the articles written by insiders are very persuasive and disseminating.

4. more interaction and more comments. Almost everyone now has micro-blog and WeChat. Celebrities, big guys, CEO people will also voice on micro-blog and WeChat, and interact with these people. Ensure that those opinions that you recognized on that day will be forwarded for a long time. Your fans will naturally get a lot of growth, and your personal popularity will also be greatly improved.

5, more parties, more exchanges. Nowadays, IM tools and circles are very popular. There are many kinds of SNS exchanges and circle gatherings. Many of them participate in some high-end circles. It also helps you to make many high-end connections. For example, a WeChat group that I joined in, gathered a lot of media people who appear from the Internet to the present, and also participate in the party held by them. These older generation of media people are very respectable, and you will learn a lot from them.

The above points are based on my own. industry Summary of experience, at the same time, is also learned from the past understanding, I hope you can good mobile Internet industry personal marketing.