The Contents Of The Promotion Plan Are Fully Understood And Mastered.

1, early release Activity plan 。 The plan should be issued before the first month of execution, and then the opinions of all parties should be collected. If there are obvious defects in the plan, it can be revised immediately. If there is a certain difficulty in understanding, we can draw up a supplementary plan for the problems that we often have to mention.

2, decompose the content of the promotion plan. A complete sales promotion plan is usually "long talk", including the conclusion from the market research to the details of the specific policies. If we send these plans to all branches and departments to learn and understand, I am afraid that when we really understand the spirit of the plan, the plan has already passed the execution time. People who make plans study programs and markets every day, and write a complete plan over a long period of time, but the people who see the plan have no time to study all day.

A complete plan is given to the market leaders at all levels; the organizer for the activity has a sales promotion execution plan detailing how to prepare and carry out the activities; the promotions guide staff only introduces promotional activities manual such as how to promote the sales of the event and the corresponding display and publicity. Let people at all levels only focus on what they need to know and reduce burdens. To make sure that everyone has clear intention for the overall plan, all levels of personnel can master the corresponding key contents.

3, adopt a flexible way of expression. We should give them different versions of the plan for different people, so that we can really understand the content of the program. For example, the solutions to management are mostly literal and more detailed. Promoters mostly use pictures and a small number of promotional manuals, so that they can easily know the corresponding selling points of the event and how to adjust the display and publicity of the product. If there are many text schemes, Shopping guide Generally, there will be no patience to see it through.

Of course, there are many versions. Sales promotion The plan may involve an increase in costs and may be suitable for smaller businesses. Small businesses can use a plan to divide into sections. Each chapter focuses on different personnel. When we study this plan, we mainly choose our own chapters. All these measures are aimed at reducing the increase of learning understanding task brought by the scheme, and hindering the execution of the scheme.