3D Printing Makes Clothes Bring Unexpected Results.
< p > here the world is < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > a target= "_blank" href= "_blank".
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"P" fluorescent bright fabric is decorated with delicate lace. In the light of alternation, the swimsuit models come out as if they had been moving to the T stage.
In the fashion week of Shanghai, the love group was stunning four in a swimsuit dress.
What people did not expect is that such bright colors and smooth versions are based on a new technology -- 3D printing.
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< p > Yes, you are not mistaken. < a href= "//www.sjfzxm.com/news/index_h.asp" > 3D printing < /a > can also make clothes, and can bring unexpected results.
"Based on the new technology, the decorative lace of swimsuit is more delicate, it can be any shape and soft. It can restore the inspiration of" a target= "_blank" href= "//www.sjfzxm.com/ to the maximum. This is the subversion of the traditional swimsuit making technology.
Zhang Rongming, chairman of the group, said that in the near future, 3D printing technology swimsuit and underwear will be market-oriented and meet all kinds of needs.
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< p > in recent years, the life of the garment industry has been somewhat difficult.
There are realistic reasons for this difficulty: the high cost of employment and raw materials, the bad competition environment, and so on. The biggest constraint is the lack of demand.
According to the data of China Apparel Association, last year, the garment production of Enterprises above Designated Size reached an increase of 1.27% over the same period last year, and the growth rate dropped by 4.93 percentage points over the same period in 2012.
Clothing < a target= "_blank" href= "//www.sjfzxm.com/" > shoes and hats < /a > needles a target= "_blank" href= "//www.sjfzxm.com/" > textile > _blank > category retail sales increased by 6.4 percentage points over the same period in 2012.
Under the condition that the international market has not yet been improved, domestic demand is slowing down.
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< p > to tap potential market and rebuild consumption connection has become the current rule of pformation of garment enterprises.
A useful attempt similar to 3D printing has witnessed the pace of industry pformation.
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< p > "in addition to 3D printing, the hottest" big data "can also be used to make clothes.
Chen Dapeng, standing vice president of the China clothing association, said: "for example, using large data to analyze what color consumers prefer, which style is easier to be sold and so on, and to design a more close to the market, to improve the efficiency of the supply chain."
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< p > at present, underwear brands such as Adam and Ordifen have begun to accumulate and apply the body shape data of consumers, and have built a database of human body shape, and cut out more suitable underwear for Chinese people.
Similarly, the clothing brands such as grace, exception and so on are also developing their own user data and finding new directions for brand development in communication with users.
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< p > mining potential market is not limited to new technology.
Some new ideas also have the effect of achieving twice the result with half the effort.
Recently, the word "flexible supply chain" has become popular in the clothing industry.
The so-called flexible supply chain refers to the fact that garment enterprises no longer focus solely on the production of clothing itself, but also include a complete set of customized services.
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< p > for this reason, Xia Hua, chairman of Beijing men's wear manufacturing company, Yiwen group, has a deep feeling.
"It is not the bad market that does not consume. The key is how to create what people need more.
We not only make clothes, but also provide clothing services, and even manage the wardrobe of our customers.
According to Xia Hua, Yi Wen opened up exclusive services for every consumer, from clothing accessories to customization, and also with wardrobe housekeeper to be responsible for the a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > matching. The pformation of service mode gradually released the demand of "dared not to think" in the past, and also made many sales enterprises like Yi Wen record new heights.
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< p > to tap the potential market and break through the channel.
Last year, Taobao clothing sales increased by 117% over the same period last year, much higher than that of physical channels.
More and more enterprises are beginning to realize the importance of channel construction not only to seize the opportunity of the Internet, but also to reduce the impact of the Internet on the sale of clothing entities.
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Less than p ago, the China Clothing Association awarded the 2014 China extraordinary business promotion award to a new shopping mall in Beijing, Qiao Fu grass.
The reason is the innovation of channels.
"At present, the domestic market is mostly playing the" landlord ", renting the store to the brand, showing more than enough clothes, and individualized rationing.
Chen Dapeng, executive vice president of the China clothing association, said that the overseas Chinese shopping mall's "buying style" strategy was borrowed from overseas Chinese.
Through screening of fashion trends and fabrics, buyers can make the clothing in the market more responsive to the needs of consumers and diversify marketing methods.
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< p > see the whole picture and see the sea in view of dripping water.
A technological innovation will usher in or will be a radical change. A change of service mode will also benefit millions of industries in the future.
From these "new things" in the clothing industry, we can see that the "Domino" domino effect is gaining momentum in the current economy.
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