Chu Xiuqi: The Department Store Industry Will Pform Into Intelligent Business.

< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > the twelfth China department store Summit Forum < /a >, Chu Xiuqi, President of the Chinese Department Store Association, said that the department store industry in 2014 is still in a year of development and difficulties.

Although the government work report has provided a good policy, economic environment and development opportunities for the development of the retail industry, it also indicates that the growth of the macro-economy is not optimistic and the growth of residents' income is slowing down, which is not conducive to the improvement of consumption ability and consumption expectation.

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< p > in such a big environment, looking forward to the development of "a href=" //www.sjfzxm.com/news/index_c.asp "department store industry < /a" in 2014, Chu Xiuqi said that the department store industry will pform into intelligent business.

First, department stores focus more on information management.

Department stores can collect sales information, deal with, manage and feedback through membership system and unified settlement, etc., while helping single customer management in joint ventures, they can also make sales information available, and explicitly support brand enterprises in brand research and development, and strengthen the ability of service industry.

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< p > secondly, with the innovation of < a href= "//www.sjfzxm.com/news/index_c.asp" > e-commerce > /a ", the combination of network sales and mobile technology will make the O2O mode of integration of electricity providers and retailers more common.

The promotion and development of O2O mode or full channel sales of department stores require precise information support of market demand, and then support brand manufacturers to predict production and promote the integrated development of supply chains on offline lines.

The construction of information sharing database, the integration of resources under online and offline development, and the construction of logistics and distribution service system for the sales network are inseparable from the application of Internet of things technology.

Therefore, in 2014, with the pformation and development of the department store for the new marketing mode, the role of modern information technology and the Internet of things will become more prominent.

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"P > again, the department stores will pay more attention to the development of emerging markets, provide more personalized shopping experience services, and strengthen the brand building in view of the polarization of consumption. Operators will pay more attention to consumer demand than cost control, and experience consumption will become a key point of marketing strategy.

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< p > finally, the self run mode has become the trend of development.

In the department store industry, although joint ventures are still the mainstream of buying and selling methods, more and more enterprises recognize the advantages of self employment and try to change them.

In particular, the department stores in the three or four tier cities, on the basis of fully understanding that most consumers are accustomed to buying practical and affordable goods, as long as the goods are accurately collected, the advantages of self-help mode help department stores develop irreplaceable.

In addition, self-organized department stores will seek to organize purchases of goods throughout the country and even around the world, and pay attention to the development and production of their own brands, and will also pay more attention to the training of buyers and purchasers.

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