Mou Guixian: Gome Wants To Replicate WAL-MART O2O Mode

< p > < strong > ability is below /strong > /p >.

< p > after putting the "3. 15" rights day into a no limit real price promotion, Gome online aimed at the April celebration month, and launched another electricity price war in the home appliance industry. It also took the slogan of "the king of home appliances" in online shopping, and striving to be a double benchmark for the price and service of home appliances online shopping market.

Mou Guixian said that after the implementation of the five major strategies this year, Gome online has optimized the core aspects of 19 user experience, with nearly 75% of the total indicators ranking the forefront of the industry.

< /p >

< p > data show that at the end of December last year, Gome online announced that it would promote the five development strategies of "a href=" //www.sjfzxm.com/news/index_c.asp "user experience < /a", supply chain, < a href= "//www.sjfzxm.com/news/index_c.asp" > Logistics "/a", mobile Internet and O2O in 2014.

In the past three months, Gome has witnessed some of the rising indicators.

Gome revealed that the timely delivery rate of goods reached 99.6%, customer service satisfaction rate was 96.83%, mobile terminal orders accounted for 20%, and website conversion rate doubled over the same period.

The upgrading of a series of capabilities has become the bottom line of Gome's online calling for online shopping "king of home appliances".

< /p >

< p > < strong > sales scale will be called Wang < /strong > /p >

< p > Mou Guixian said frankly that although Gome online already has the ability to become the benchmark of the industry, its sales scale can not be regarded as king. In the future, Gome will strive to become a comprehensive first.

< /p >

< p > let Mou Guixian gratified that, in order to enhance the competitiveness of commodity prices, Gome uses two ways: "price benchmarking" and "exclusive differentiation".

The former US online reached a 3 billion yuan underwriting order with Haier to ensure price advantage, while the latter achieved exclusive strategic cooperation with GREE to become the first distributor of GREE's whole network and create a competitive barrier for household appliances.

In view of the cooperation samples with Haier and GREE, Gome will also cooperate with more suppliers in the future to try to get more exclusive agency rights.

Mou Guixian expects that sales of home appliances such as air conditioners will become the first place in the industry in June this year, and then there will be more categories reaching the first level in the industry.

< /p >

< p > it is worth noting that since March 25th, Gome has launched the "a href=" //www.sjfzxm.com/news/index_c.asp "regional war < /a" plan, opening a logistics strategy such as "one day, three delivery" in Beijing, and this month it plans to extend the service to the sea and Guangzhou.

In Mou Guixian's view, price, logistics services and other advantages are helpful to Gome online to achieve effective measures.

< /p >

< p > < strong > keep optimistic for the future < /strong > < /p >

Less than P, compared with Suning's fanfare, Gome has been regarded as a low-key conservative representative by the industry.

Mou Guixian said with a laugh, "leaders at all levels of the Gome are relatively conservative in their external positions, and may be able to say some relatively low figures in terms of performance, but in fact, this figure has doubled several times, and many of them can do more than expected."

Speaking of the development plan of 2014, Mou Guixian gave the prediction of "at least double the end of the year".

< /p >

< p > on the development plan, Gome will speed up the layout of O2O in the future.

It has to be said that Gome's strategy of double line walking is relatively late, but Gome is carefully planning its own O2O road.

Mou Guixian disclosed that Gome's O2O layout is divided into two parts: inside and outside.

The internal O2O is mainly targeted at online and offline stores, similar to the layout of WAL-MART, while the external O2O involves a large number of company's cooperation with Gome, especially those of non household appliances, such as supermarkets, department stores, convenience stores or even community businesses.

< /p >