UK Fast Fashion Brand NEW LOOK Beijing Shanghai First Store Opens

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"P > has 1100 stores in the world. As the most popular" a href= "//www.sjfzxm.com/news/index_c.asp" fast fashion brand NEW LOOK /a ", it is now officially landed in the Chinese market.

Today, NEW LOOK is open at two stores in Beijing's national Swiss shopping center and Shanghai dragon dream shopping center.

This is the first step of the brand's parent company New Look RetailGroupLtd to enter the Chinese market, and is also one of the international marketing development plans of the group for IPO.

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< p > according to its official micro-blog, today, NEW LOOK is also open at two stores in Beijing national Swiss shopping center and Shanghai dragon dream shopping center. Anders Kristiansen, chief executive officer of NEW LOOK, and Jan Olsen, managing director of China region, delivered speeches in Beijing and Shanghai two stores respectively.

It is reported that next March, more NEW LOOK stores will open in Shanghai and Hangzhou, while brand websites and interactive social media micro-blog and WeChat will also be launched online.

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< p > New Look is one of the fashion retailers in the UK. It belongs to fast fashion brand. It mainly runs mid-range price trend a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a >

It is understood that New Look has more than 500 chain stores in the UK, with more than 5000 employees. More than 450 thousand items of clothing need to be pported from 80 distribution centers to chain stores each day.

In 1969, the first New Look store opened in Taunton, a historic town in southwestern England. In 2003, NewLook opened its first flagship store in London, bought French Mim and opened the New Look store to Ireland.

Today, the brand has 1100 stores all over the world.

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In the spring of 2013, New Look issued the China 100 store plan, and Anders Kristiansen, who took office as CEO in 2013 January, has many years of experience in Chinese market. After that, he had VeroModa and Jack&Jones a href= "//www.sjfzxm.com/news/index_c.asp", "JACK&JONES" /a "two brands" Danish parent company P, as vice president of the group.

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< p > AndersKristiansen has said in the earnings report that the current retail environment will be more challenging. "We have not seen any signs of stimulating consumption by the economic recovery". New Look plans to reduce the number of retail stores in the UK by 15 per annualized net, which is expected to be reduced from 580 to 500, and the focus will be on international expansion.

For China's market, New Look plans to open two stores in China by the end of this month, and add another 15 -20 rooms in the spring of 2015.

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< p > it is reported that in the 2013 fiscal year ended March 30, 2013, the sales of NewLook group increased by 2.5% to 1 billion 480 million pounds, of which the same store sales in the UK decreased by 0.5% compared with the same period in the same period, the same store sales in Europe increased by 3.2% over the same period, and the online sales surged 50.1%; the gross profit margin increased by 2%.Anders Kristiansen, which indicated that the brand would first be based on the expansion of the international market and would be listed only after the progress made in key markets such as China, Russia and Germany, and the time would be at least 3 years, and the listing would not be discussed before 2015 fall.

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< p > according to the latest performance report released by NewLook in January 9, 2014, sales growth of NewLook is slowing down.

NewLook currently has 19 franchise stores in the Russian market. The company plans to purchase these stores instead of self run, and plans to establish a joint venture in the Russian market to expand in the Russian market at the rate of 30 -50 per year. The Poland market, NewLook plans to take the same measures, will purchase 10 franchise stores in Poland in the next few weeks, and plans to add 5 new stores in the next year. Meanwhile, the Poland e-commerce website will be launched in half a year, and in the spring of 2014, there are plans to add German e-commerce websites.

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