Exclusive Interview With XINYUHU Brand Founder: Independent Men's Wear Designer Hu Xinyu

　　 Reporter: your work in Shanghai fashion week is inspired by Picasso's painting during the "analytical Cubism" period. How does this work in your works?

　　 Hu Xinyu: Analyzing Cubism is a tradition of rational analysis of painting structure, trying to form a pictorial space and body structure by decomposing and reconstructing space and object. I decomposed and reorganized the shape of the human skeleton I wanted to express, and created this series on the basis of modifying the lines of human body.

　　 Reporter: at what stage of market operation is this group of works going to be able to meet with consumers?

　　 Hu Xinyu: I'm still in the process of preparation. I will soon see my Ready to wear series 。

　　 Reporter: you already have a personal brand and a studio. Having your own clothing brand is the dream of many designers. Let's talk about the history of your creation of the menswear brand XINYUHU.

　　 Hu Xinyu: Creating a brand is always an idea, because I think fashion is not a woman's patent, and men should have their own style and personality. After graduation works were selected as the outstanding graduates' works show and invited by the principal as the only men's wear series to participate in the school charity dinner, I confirmed the idea that I wanted to create my own brand. Now that I have just started, I don't think we should rush to take it easy. A brand needs time and culture to precipitate.

　　 Reporter: what is the market positioning of menswear brand XINYUHU? What is its overall style? What kind of man do you want to wear your design clothes?

　　 Hu Xinyu: The style of XINYUHU is much more lively on the basis of British gentlemanly style. Witty The elements. Exquisite while not losing personality. I hope that the sun is positive, full of positive energy men wear my clothes.

　　 Interviewer: I think it's a cool thing for a girl to be a designer. Is this direction related to your personality? Or does men's clothing design affect you personally?

　　 Hu Xinyu: When I applied for a major in University, I chose the men's clothing without hesitation. Though it was more difficult, the space in many limits was not so large as that of women's clothing, but it was more interesting to have challenges.

　　 Reporter: it is not easy to create a successful designer brand. The pressure of domestic designer brand is not too small. Do you want to deal with it?

　　 Hu Xinyu: Slowly groping, this is a brand must go through the process. According to the experience of our predecessors, if the funds are under great pressure, it is a good way to find a like-minded partner.

　　 Reporter: what is the direction of development in the future? What is your target brand?

　　 Hu Xinyu: I just want to Insist Don't forget your heart and do what I like.

　　 Reporter: there are many young designers who are puzzled by the pursuit of artistic dreams and the realization of market value. What do you think of them?

　　 Hu Xinyu: In fact, I am very confused as a newly graduated student, but this is a necessary process for every designer to grow up. So I think it is a good thing to be confused. This is a kind of experience and can also know what you want.

　　 Reporter: the change of men's clothing in profile is very small, so is it necessary to spend time in the details and feel lack of inspiration? Do you usually pay attention to the trend of fashion?

　　 Hu Xinyu: As a designer, we must always keep in touch with new things and constantly enrich ourselves, so that we will constantly have new ideas, so I will always pay attention to all aspects of society. Yes, this has always been part of the survey.

　　 Reporter: from the perspective of fabric, what is your prediction and analysis of the trend of the 15 spring and summer?

　　 Hu Xinyu: As a fashion designer, I always insist on the comfort and environmental protection of fabric. Clothing is suitable for its own skin, so the fabric must be soft and comfortable, and it will not irritate the skin. From the point of view of real wear, high performance and multi-purpose composite fabrics have been attached great importance to the field of coats. The fabrics with strong wind resistance, water repellency and moisture absorption and permeability will still be 2015. Main stream 。 Color splicing continues to prevail and gentle geometric designs will still be popular. The simple touch, edge treatment, big color suit and coat give men more personality. Geometric patterns will become more exotic. The geometric shapes of monochromatic and contrasting tonal patterns will add more modern meaning to the geometric meaning of modern cutting. The coloring system will be more soft and delicate. Luster and futuristic fabrics are also popular this year.

The universe, the stars, the natural phenomena of the four seasons, and geology are all elements that designers love. For example, the collocation of polar ice and special treatment of printed fabrics is a very popular theme. The double layer fabric matches the sparkling surface. The fine textures of the yarn, printing and surface treatment technology add more fun and harmony to the whole theme. Reference color can be Rose Beige, orange, khaki with blue and green brown, beige and gray. Gradient stripes are both dynamic and dimensionless. The different tone levels also make use of the dark and bright contrast design effect. The spotless metallic yarn and the stereoscopic wrinkle on the surface of aluminum alloy will be a hot topic of 2015. The printing of three-dimensional structure is also an indispensable part of the coming year. Designers no longer satisfy the appearance of beautiful natural phenomena only on clothing. Like scientists, they constantly magnify and magnify nature with microscope, and deduce natural colors and patterns on the surface of single cell structure, bacteria and mold propagation, and combine the abstract artistic expression techniques to express the creative three-dimensional printing patterns. The designer seems to put his creation in the studio on the clothes, the casual sketch, thick ink or heavy color, or a little bit of dragonfly. printing Up.

Nature has given birth to us, so natural and life elements have always been attractive sources of inspiration. In my view, the main colors of this season will have many elements of nature. The color of fruits and flowers has always been uplifting. Sweet pink with soft texture will be an important trend in sportswear, fresh and soft, like spring breeze blowing across the face. Orange is also an important penetration of this season's sportswear. Orange has a strong sporting atmosphere, like surfing on the ocean, which is full of fashion and vitality. Red and orange are all eye-catching colors, making spring and summer full of vitality. Red and blue are always the keynote of pop art style. Red and red sun make the season more lively.