Experts Explain Fashion Industry Management 337 Project

＜p＞　　＜a target="_blank" href="//www.sjfzxm.com/"＞服装＜/a＞培训何军老师从事时尚产业8年来发现一种产业“畸型”现象：即当前中国时尚产业正在飞速发展的同时，各大时尚产业(包括：服装、化妆品、皮具、珠宝、手皮等)都想快速完成从产品运营模式向品牌运营模式的华丽转身，从而打造强势品牌、走向品牌价值最大化的道路;结合时尚产业的发展历程可知，众多企业家有壮志雄心却无治企之道、有急于求成之心，却企业自身资源与品牌发展步伐不协调，资源整合成为时尚产业发展的核动力，这个发展历程等同于在搞“品牌大跃进”，于是乎，企业家纷纷报名参加一些培训机构举办的＜a href="//www.sjfzxm.com/news/index_f.asp"＞商业模式＜/a＞班、战略研讨班，希望从中寻找崛起的快捷径及制胜秘诀，其培训结果可想而知，老板有理论有想法，中层却不知从何着手、

Be at a loss what to do.

In order to solve the problem of developing "deformity", He Jun, the chief clothing training lecturer of the brand management consulting office of point to point brand, has refined a set of management system in her 8 years of actual combat experience in the fashion industry (i.e., 337 projects, namely, three enterprises, three enterprises and seven management departments).

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< p > 1, the three way to manage enterprises is the soul of enterprise management, which runs through the whole process of enterprise development.

There are three ways to manage enterprises: the way of operation, the way of employing people and the way of others.

Among them, the way of operation is (14 words): strategy, brand, channel, control, culture, motivation and team; the way of employing people (4 words): profit, fame, feeling and law; and the way of human beings (4 words): emotion, righteousness, reason and law.

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< p > two and operating three degrees is the core of enterprise management.

Business three includes: Company angle, boss angle, staff angle; company angle (28 words): strategic system, brand system, channel system, control system, culture system, power system, execution system; boss angle (12 words): strategy, brand, channel, connections, money sharing, crisis; staff angle (12 words): specialty, driving force, vision, culture, achievement, loyalty.

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< p > three and managing seven departments is the outline and main line of enterprise management.

The seven management systems include: strategic system, brand system, channel system, management and control system, power system, culture system and execution system.

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The strategic system of < p > 1. consists of two parts, namely, strategic propaganda and strategic implementation. Among them, the strategic publicity includes: overall strategy, sub strategy and functional strategy; the implementation includes: strategic visual board, strategic objectives, strategic tools, strategic cases, etc.

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＜p＞　　2. 品牌体系： 由商品规划和品牌规划二部份组成;商品规划包括：设计企划、采购企划、面料企划、品类企划、生产企划、上货企划、平面企划、空间企划、营销企划;品牌规划包括：品牌现状：品牌诊断、品牌生态特征;品牌创立：品牌分类、品牌命名、品牌色域划分、品牌设计、品牌DNA、品牌识别、品牌策划;品牌历程：品牌成长、品牌扩张、弱势品牌、强势品牌、品牌社群和集群品牌、品牌全球化;品牌形象：品牌代言人、品牌个性、品牌内涵、品牌情感、品牌联想;品牌传播：品牌创意、品牌主张、品牌核心价值、品牌创新、品牌推广、品牌力、品牌策略、品牌网址;品牌文化：品牌广告语、品牌故事、品牌精神、品牌伦理、品牌理论;品牌保护：品牌知名度、品牌美誉度、品牌忠诚度、品牌资产、品牌价值、品牌授权;品牌管理：品牌营销、品牌定位、品

Brand mode, brand technology, brand building, brand management, brand competition, brand crisis, brand upgrading, brand extension, brand integration, brand strategy and so on.

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< p > 3. control system: composed of organization control, management committee, management and control platform, management and control policy, target management, core competence, enterprise system, integrated management and so on.

其中组织管控包括：组织架构、岗位说明书、工作关系图、工作流程、工作标准、工作职责; 管理委员会包括：战略委员会、资产管理委员会、薪酬委员会、加盟商委员会、执行委员会、人力资源管理委员会、审计委员会、员工委员会等;管控平台包括：总经理管控平台、部门管控平台、经理管控平台、店长管控平台;管控方针包括：指导思想、工作方针 经营重心包括：经营方向、经营模式、资源配置、战略联盟;目标管理包括：长期目标、中期目标、近期目标、定性定量、理性目标;核心能力包括：领导能力、管理能力、组织能力、企业文化能力、危机处理能力;企业系统包括(=流程+制度+表格)、组织机构、财务管理、办公总务、品牌建设、业务运营、生产管理、信息化管理、采购、培训等系统;综合管理包括：项目管理、质量管理、成本控制、预算控制、价值分配、审

It includes management, growth, crisis management, corporate governance, entrepreneurs, information management, business models and so on.

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< p > 4. culture system: two parts, including enterprise culture and propaganda mechanism; among them, the enterprise culture includes: value system, basic law, management philosophy and core values; propaganda mechanism includes: Enterprise Culture Manual, publicity agency, activity month, bulletin board, newspaper, website, training, culture visual board, notice, propaganda film, consulting communication agency, enterprise university, enterprise business school, culture examination red star table and so on.

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< p > 5. power system: including profit, fame, emotion and law.

Capital, shop reward, welfare investment, ten years of service, equity incentive, shop opening, shop partnership, project partnership and other measures. The names include: recognition, benchmarking, publicity, hall of fame, etiquette of etiquette, staff sports activities, career planning, gold seeds, who are heroes, etc. the situation includes: employee birthdays, travel activities, special reimbursement, department activities provident fund, learning award, staff committee, planning agreement, statutory insurance mechanism; the law includes: labor contracts, probation, appointment, appointment, rotation, mobilization, elimination, performance appraisal, first asking responsibility, monitoring, joint and several, commitment, satisfaction assessment, attendance, warnings, donations, disciplinary actions, etc. benefits include: employee entrepreneurship platform, annuity award, sales incentives, investment dividends, employee motivation, job subsidies, employee promotion, enterprise support, enterprise management, PK competition, corporate training, cultural construction, salary

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< p > 6. execution system: including super execution and team building two parts.

Among them, super execution includes: < a href= "//www.sjfzxm.com/news/index_f.asp > > Leadership" /a ", responsibility system, executive power, dynamic guidance, meeting implementation, visual board, etc. team building includes: team members, team characteristics, member career planning, team function group, team spirit, team problems, team orientation, team goals, team motivation, team assessment, job placement, activity development, team system, < /p >

< p > 7. channel system: including channel planning, channel mode, channel management, channel policy, winning the terminal secret technology, etc.

Channel planning includes: status quo of channel: channel analysis, business circle analysis, channel function, channel creation, channel layout, channel design: design elements, design objectives, design steps and channel structure: channel length, channel width and channel level.

Channel mode includes: middle form, self construction mode, mixed mode, outsourcing mode, franchise mode, online shopping mode; terminal form: monopoly, direct camp, living hall, shopping mall, shop in store, e-commerce.

Channel management includes: channel expansion, channel investment, channel reengineering, expansion strategy, channel expansion, channel interception, channel upgrading, big distribution, direct distribution terminal, hypermarket, channel intensive cultivation; Channel Transformation: regional management, office, branch, channel reform, channel conflict; channel strategy: guiding ideology, regional strategy, incentive strategy, rectification strategy and financing strategy; channel policy: policy, product policy, price policy, promotion policy, promotion policy, brand policy, shop reward policy, prop policy, advertising policy, reward: material reward, spiritual reward, and final secret trick.

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< p > in short: fashion industry management 337 project (namely, three enterprises, three degrees of management, seven departments of management) and people (immune system, respiratory system, circulatory system, digestive system, nervous system, skeletal muscle system, skin system, endocrine system, reproductive system) are all complementary and indivisible organic whole.

The business mode of an enterprise is important and needs innovation, but it can not be ignored and balanced. In the good environment of the development of the industry, we should not lose our mind, we can not engage in the great leap forward in brand development, and the popularity of the brand can be hyped, while reputation and loyalty need to accumulate for a long time and consumers need to experience. Enterprises should tailor a set of benign and scientific enterprise management system for themselves, so as to create a brand carrier and maximize the value of the brand.

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