Henan Home Textile Growth Rate Is 510 Million Yuan.

< p > according to statistics, in January last year, the main business income of 52 home textile enterprises above Designated Size a href= "//www.sjfzxm.com/news/index_p.asp" > Henan < /a > province was 6 billion 400 million yuan, an increase of 18.5% compared with the same period last year; the value of export delivery was 320 million yuan, down 51.2% from the same period last year; the total profit reached 510 million yuan, up 29.4% over the same period last year.

"The growth rate of home textiles in Henan can go upstream, which is mainly due to domestic sales."

Xu Bo, President of Henan Textile Association, said.

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< p > < strong > the idea is turning into a hole in the sky < /strong > < /p >

< p > Nanyang Magnolia home textile Limited by Share Ltd not only realizes the magnificent pformation of the industry when the industry is declining as a whole, but also pforms from the production of dyed fabric into a series of kitchen products such as napkins and tablecloths, and develops rapidly through the self export and relocation, and is among the top 100 enterprises in the Chinese textile industry.

It is fair to say that the global economic crisis should have a great impact on export oriented enterprises such as Magnolia products, which account for more than 95% of exports, but magnolia is rising against the trend.

Li Xiaoyang, chairman of the company, said that in 2013, the main economic indicators of enterprises showed a two digit growth, and the growth rate of profits exceeded the rate of increase.

"Magnolia has been in the international market for more than 10 years. After extensive contacts with foreign businessmen, we find that the business philosophy of Chinese enterprises is different from that of foreign countries. Chinese enterprises are business ideas and Europe is a cooperative concept."

Li Xiaoyang said that when we realized the difference of the management concept, we decided to further emancipate our minds, change our business philosophy, take the initiative to adapt to the international market, eliminate doubts, boldly cooperate with foreign businessmen, and establish close partnership to treat each other with sincerity.

As a result, the idea was changed and won "a hole in the sky".

In the past 200 customers, the trade volume of 1 years was only several million dollars.

Last year, in cooperation with the 5 largest companies, the volume of trade amounted to US $12 million.

Among them, the volume of trade with the largest foreign company exceeded 7 million US dollars, accounting for more than 50% of the total trade volume in the European market.

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< p > < strong > product is different from quality, there is a market < /strong > < /p >

< p > Dehui, Zhengzhou, < a href= "//www.sjfzxm.com/news/index_p.asp" > textile > /a > Co., Ltd. engaged in home textile industry for more than ten years. From the beginning, only the monotonous colors of cloth developed into a variety of colors and fashion fabrics; from the beginning of the manufacturer's agent to the current independent brand management, the bumpy and bumpy road came all the way.

In 2003, Wang Zhanxia, chairman of the "two generation" who was very innovative, first proposed to apply viscose fiber to home textile products, so that all indicators of high, high density, environmental protection and Han Xiang silk reached European standard and registered "Han Xiang" brand.

Han Xiang silk has always been the first choice for summer clothing and summer cool quilt.

Since then, Dehui has embarked on the road of "Han Xiang" its own brand.

"In today's fierce competition in the textile industry, it is better to eliminate ourselves rather than be eliminated by competitors."

Wang Zhanxia said, like Jobs's apple, constantly overthrowing himself and constantly innovating.

Our innovation process is similar to that of Apple Corp. Production and processing are OEM, and the most important is product design innovation.

Since 2011, the company has introduced "kapok fiber", "thick fabric", "Mulan Satin", "natural kapok fiber", digital printing "laxie card", "Viloft plant cashmere" and other new fabrics.

To this end, the company's "Han Xiang" brand won the title of "famous brand products" in Henan this year.

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< p > Han Xiang's home textiles are different from others, and there is market for quality.

A few years ago, there were only four or five agents of Han Xiang's home textiles in the country. With the gradual expansion of Direct stores in three or four counties, the company has developed to nearly 500 in the country's agents and outlets.

Even some foreign businessmen in Dubai and Southeast Asia often pick up goods in factories. < a href= "//www.sjfzxm.com/news/index_p.asp" > Han Xiang home textile > /a > has gone abroad.

In terms of marketing, Han Xiang home textile 5 years ago explored the sales mode of home textile to the countryside. "Surrounded by cities in rural areas" opened more than 150 stores in and outside the province, forming a sales network and increasing at an annual rate of 15%.

With the rapid development of the Internet, the company actively develops network sales.

In 2012, the company entered into a partnership with China's Internet TV station, and is pushing forward to China's famous home textile brand in a diversified marketing mode.

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< p > < strong > internal and external trade and weightlifting in grasping business opportunities < /strong > /p >

Less than 6 years ago, Henan Ziyang Guangda Textile Co., Ltd., which has made towel, bath towel, bedding, bathrobe, pajamas and other home textile trade business, has always adhered to the business strategy of internal and external trade simultaneously. P

The company accounts for 65% of its foreign trade and 35% of its domestic trade.

Foreign trade business is mainly in Europe, America and Southeast Asia.

The company has annual sales of about 20000000 yuan.

Last year, business was slightly better than last year.

Dong Xinling, general manager of the company, analyzed the market: "due to the impact of the global economic crisis, the European and American markets have reduced the quantity of home textile products and the quality requirements have been raised.

The consumption market of home textile is complicated and changeable, and the demand of consumers is changing greatly. From the durable goods to the current fast products, home textile products even begin to be "fast fashion".

In short, pure cotton and natural fiber home textiles are popular.

The main task of trade is to grasp business opportunities.

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< p > when referring to the market situation this year, Dong Xinling said that there is no sign of a marked improvement in the market.

The development of foreign home textiles has also encountered bottlenecks, and major brands have been in trouble.

In this way, the domestic textile brand competition which has already been fiercely competitive has intensified.

But competition can promote development, allow domestic and foreign brands to integrate resources in the market and improve the international competitiveness of China's textile industry. This year, home textiles will continue to grow.

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< p > < strong > focus on terminal construction and innovative marketing means < /strong > < /p >

< p > Henan Fenghuang cloth home textile products Co., Ltd., with an area of more than 30 mu, is located in Baisha Industrial Park, Zheng Dong New District, Zhengzhou.

The company has 20000 square meters of Baisha Phoenix cloth product exhibition center, more than 10000 square meters of Pu Tian Phoenix cloth production, processing and distribution center and 2000 square meters of China Bo Phoenix cloth shopping malls.

2000 kinds of products, such as curtains, window screens, household cloth, engineering cloth, cloth sofa, cloth soft bed, wallpaper and ornaments, are the largest flagship stores in China.

Chen Suxia, chairman of the company, told reporters that sales of curtain drapes increased by 20% this year, which has been a continuous growth for 4 consecutive years.

This is mainly due to the increase in the number of exclusive stores and the expansion of sales network, which has led to the growth of sales economic efficiency.

Last year, there were 50 stores in the company, and now it has grown to more than 80.

Stores are mainly distributed in Henan, Shanxi, Shandong and other provinces.

It is the brand awareness and influence of Phoenix fabrics that have improved, and also the brand effect.

In Chen Suxia's view, the real benefit of the home textile industry is the terminal.

Paying attention to terminal construction, especially terminal marketing, expanding publicity and innovating marketing means are very important.

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< p > < strong > innovation channel, line and line, "go all the way" < /strong > /p >

< p > Zhengzhou Juan Zi bedding Co., Ltd. is a private enterprise integrating R & D, production and sales.

Main production and operation of various types of winter and summer quilts, bedding products, home textiles and other products.

Annual sales quilt 400 thousand, sales revenue 30 million yuan.

The company not only has its own production, but also has wholesales and stores, not only for domestic sales, but also for foreign trade. There are not only traditional sales channels, but also "go all the way" online.

The company has been doing business for 3 years, and this year's sales revenue accounts for half of the total sales volume.

Referring to the company's business situation this year, Fan Qiujuan, chairman of the company, believes that the market is relatively stable for making bed products.

It should be said that our company should be in good condition this year, but it is unchanged from last year.

Mainly affected by two factors: first, the international and domestic economic situation is sluggish, and the market demand is not strong; two, the pformation of urban villages, the demolition of urban villages, customers can not find the storefront.

For this reason, the company is concentrating on training network sales for its customers, and is expected to be better this year than last year.

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